simple socia realtor - social media marketing made simple
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Simple Social Realtor Brought to you by: Marc JohnsonNMLS# UT-217471
www.marcwjohnson.com
801-792-7777
marc@marcwjohnson.com
Marc Johnson
Simply Social Realtor - What We Cover1.How to use Social Media to let everyone know WHAT YOU DO 2.What plaAorms Realtors should use to maximum exposure 3.Why you should be acGve on 4 to 6 Social Media Sites to drive leads 4.How to simply and manage all your Social Media sites 5.What and how to post to show you are the Real Estate Expert 6.Why you should NOT depend on any one plaAorm 7.What the single most important objecGve of Social Media is
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Social Media
The one thing about Social Media is that it will change. What was relevant 2 to 3 years ago is either gone or evolving. Social media is a platform to connect with friends, family, past clients and potential clients. Many Realtors will quit using it for business which leaves a huge opportunities for those who embrace it
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Social Media Trends for 2014Google+ to share a larger space
Rise in marketing via Linked IN
Photo/Video content is almost required
Replacement of static with interactive content
Mobile emerging as the main access device
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Your Brand
Simple Social RealtorYour
Network
Your Resume
Your Voice
Your Visual
Your Message
Your Visual
Your Niche
Yourself
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Male Users
Facebook Mobile Only
Female Users
Greatest Growth
Active User on Facebook
Facebook Facts
189 Million
55-64 Year Old
42%58
1.28 Billion
www.facebook.com/MarcWJohnson
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons You Should Use Facebook
Social Sharing site The biggest opportunity to communicate w/clients Still the best place to engage with your SOI The average Facebook user is connected to over 200 friends
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Use mobile everyday
35 or older
Female Users
Active Users
Male users
Linked-In Facts
37%
300 Million
79%
63%
41% www.linkedin.com/in/marcwj
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons To Use LinkedIn
Think of this as your online resume Easy to maintain Great way to stay top of mind and stay-in-touch professionally Grow you SOI by connecting with current and potential clients
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Tweets per Second
Character Max.
Female Users
Total Account on Twitter
Male Users
Twitter Facts
64%
560 Million
140
36%
640https://twitter.com/marcwjohnson
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons You Should Use Twitter
•The CIA joined Twitter on Jun 7, 2014 - You should too!
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons You Should Use Twitter
It will help you keep up on what people are talking about It will introduce you to new friends You can create traffic to your blog or Website Can help you build your personal brand
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Use Instagram DAILY
Character max per post
Female Users
Total Account on Twitter
Male Users
Instagram Facts
68%
150 Million
150
32%
57%http://www.instagram.com/MarcWJohnson/
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons You Should Use Instagram
Visual Marketing Fastest Growing Social Media Platform (behind Google+) Your Audience IS on Instagram Generates High Quality Leads
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Should you have a business and a personal Instagram It Depends
If your photos are totally unrelated to your business - maybe http://instagram.com/MarcWJohnson
You may want to have an account just for Real Estate like Georgia Wall
http://instagram.com/kirklandpeach
Remember it can be cumbersome to have 2 accounts You can have just one account for both
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Female Users
Visit Pinners Pin every day
Male users
Active Users
Visits are via mobile
70 Million
Pinterest Facts
1 out of 5
32%
41%
68%
http://www.pinterest.com/MarcWJohnson/
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons To Use Pinterest
Think of this as your online brochure Drives more traffic to your web site immediately Brings Google ranking organically vs pay-per-click advertising Grow you SOI by connecting with more potential customers
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Pinterest vs
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
2 Reasons to choose Pinterest The “Group Board” Factor: Group boards are not only a great way to organize ideas and bring people together, but they can also have real tangible benefits for your brand and business. ( My Boards ) It is the a great way to “Glam-It-Up” with the things you passionate about and that you want to share
vs
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
2 Reasons to choose Instagram !
Consumer feedback: It is always great to receive feedbacks from your consumers on what they like and don’t, as commenting on
photos tends to be more popular on Instagram than on Pinterest.
A bit more casual yet effective interaction, Instagram is all about strengthening personal relationship and building loyalty with your clients.
vs
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Both are GREAT I have a whole new view on Instagram Some of your clients are going to be on Instagram and some are going to be on Pinterest Instagram is more mobile Pinterest is where you go to get inspiration and collect ideas
vs
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Baby Booms Monthly Visits
YouTube more than Cable
Female Users
Active Users
Male Users
YouTube Facts
46%
1 Billion
18-34 Year Old
64%
40%http://www.Youtube.com/MarcWJohnson/
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons To Use YouTubeThis is where people go to learn YouTube will post directly to your Google+ page Post a “Get To Know You” video Videos on the steps to buying or listing a home (how-to content)
YouTube
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Female Users
Greatest Growth
Male users
Active User on Google
Are smartphone users
540 Million
Google + Facts
45 - 54 Year Old
71%
30%
29%
www.plus.google.com/+MarcWJohnson
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
4 Reasons To Use Google+
Being active on Google+ can drive traffic to your website Google+ is different than any other social media site Don’t treat Google+ like Facebook - you post differently Google+ is more about education than self promotion
Google+
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
You can use Google+ to begin blogging If your a blogger this is a great place to be recognized Create circles for the people you want to connect with You can invite people from your gmail account to build your circles Bill Gassett
https://plus.google.com/+BillGassett/posts
Google+
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Blog
Blogging is clearly a big focus for realtors who want to take advantage of social media and content marketing.
you can control your Real Estate blog, you can set the tone and use it to market yourself share company news or provide interesting information for your customers.
The pressure to produce high-quality content consistently will be a lot higher. It’s another footprint on the Web
Break ?
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Know Your Purpose
Who are your clients Make sure you make it all about them What do they need How can you help them Why they should choose you Show them how professional you are
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Ideal Client
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Medium Income
Looking for their starter home
Late 20’s
No Down Payment
Ideal Client #1
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Medium Income
Looking for a larger home
Late 30’s
Medium Down Payment
Ideal Client #2
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
High Income
Looking for their dream home
Late 50’s
Large down payment
Ideal Client #3
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
High Income
Looking For A Nicer Home
Early 50’s
Medium Down Payment
Ideal Client #4
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Define Your Strategy
Who are your clients? What do you do? What service do you provide? Why should they choose you? Where is your audience? When will you contact them? How often will you engage them?
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Define Your Strategy
Know what your goals are Build where you can be your best brand Measure your success Know when to try something new Build your reputations Promote your business Position yourself as the local market expert Network with others Diversify your marketing effort
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Define Your Strategy
You will want to post things benefit your clients before, during and after the transaction
Checklists are very popular Decorating ideas Neighborhood info Contests - How much is this home worth
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Tell Us A Story
Tell us a story http://www.picmonkey.com/
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
8 Rules of Social Marketing ____ Listen first to your followers and never stop listening ____ Don’t tell your Customers to ?Like? you and ?Follow? you, tell them why and how they should. ____ Be authentic ____ Be Consistent ____ Ask questions ____ Surprise and delight your customers ____ Share pictures and videos to tell stories ____ Spend at least 30 minutes a day
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Rule #1
Listen first to your followers and never stop listening
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Rule #2
Don’t tell your Customers to ?Like? you and ?Follow? you…… tell them why and how they should and they will.
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Rule #3
Be authentic
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Rule #4Ask Questions
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Rule #5
Surprise and Delight them
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Where Do I Get Ideas
____ Listen first to your followers and never stop listening ____ Don’t tell your Customers to ?Like? you and ?Follow? you, tell them why and how they should ____ Be authentic ____ Ask questions ____ Surprise and delight your customers !
https://storytellit.com/
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Expand your reach Amplify your brand Across multiple social media platforms To promote specials and events Capture new fans and followers
#hashtags
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
Create a Calendar
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
One Place to Follow
You Can Monitor Multiple Streams in One Place You Can Have A Team Member Manage Your Social Media You Can Cross Post To Multiple Social Media Sites (Google+) You Can Use It Across All Platforms (phone/tablet/computer) Hootlet app right on Chrome
Here Is How I Use It: https://hootsuite.com/dashboard
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
5 Step Profile Action Plan
____ Create your account
____ Post your picture
____ List your web sites
____ Complete your contact info
____ Let them know who you are, what you do, and why they need you
1.2.3.4.
5.
1st LastFan Page
Blog
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
How I Use Social Media
Personal - with people I know personally (FaceBook)
Business - Financing / Social Media Marketing (FaceBook)
My Friends - My Family - My Life (Instagram)
What I’m passionate about visually to everyone (Pinterest)
This is where I show you how (YouTube)
www.marcwjohnson.com | 801-792-7777 | marc@marcwjohnson.com
How I Use Social Media
This is my Resume - I want your business ( Linked IN )
What people are talking about/ My Niche ( Twitter )
Where I Share Original Content and Expert Advise (Blog)
Information Channel - Pay Attention To It (Google +)
CRM Database with over 5,000 names (CRM)
It’s Been My Pleasure :)
See you at my next Presentation
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