"simple, sane & successful inbound marketing" (hubspot inbound conference)
Post on 06-May-2015
2.405 Views
Preview:
DESCRIPTION
TRANSCRIPT
#INBOUND13
Simple, Sane & Successful Inbound Marketing
AARON ROSSAuthor “Predictable Revenue”@motoceowww.linkedin.com/in/aaronross
Slides: PredictableRevenue.com/inboun
d
1 Clear The Clutter
2 Learn Via Live Events
3 Focus On Partnering
4 Pick A Niche, Get Rich
1 Clear The Clutter
2 Learn with Live Events
3 Focus On Partnering
4 Pick A Niche, Get Rich
5 3 Simple Messaging
Tricks
6 How To Be Different
7 Two Favorite Revenue
Tips
8 Accelerating Inbound
With Outbound
8 Ideas You Can Try Right Away
#1 Bestseller25 Hour Week$0 Marketing
1 Build it and they will come (and buy)
2 More is better
3 Inbound leads are “free”
4 It’ll take “a few months”
Common Hidden Beliefs of “Inbound”
Clear The Clutter1
Pick 1 Thing
2 Learn With Live Events
1. Clarify your messaging & buyer personas
2. Create reusable content
3. Build your audience
4. Generate leads & revenue
5. Connect with real live humans (oh my!)
Why Live Events Are Awesome
#INBOUND2013
1. PICK A DATE
2. Exhibit PDA
3. Change as needed
4. Don’t chicken out
5. Learning > Results (esp. “Ideal Customers”)
Power Tips
Pick A Date!
3 Focus On Partnering
Hubspot + Predictable Revenue
1. Hard to build an audience from scratch
2. They bring a pre-made audience & brand
3. You help them by helping their audience
4. Start with who you already know or follow
Easier & Simpler With Partners
Partners
• Push You• Give You
Courage• Make It Fun
4 Pick A Niche, Get Rich
Afraid To Focus On A Niche?
• “Boring”
• “Too small”
• “Not sexy”
• “Limiting”
Feel Like You’re Just Banging
Around?
Who’s been your ideal customer?
What are you the BEST in the world at?
Get SPECIFIC
_______ provides professional consulting
services to develop and support online
business solutions. From startup to Fortune
500 companies, _________ assists clients to
maximize their return on investment in the
Cloud by providing implementation,
development, and value-added software
solutions.
Speaking to Everyone = No One Listens
5 Messaging
We provide a leading, next generation
scalable, social platform for crowdfunded
glazed-eye jargonation
• Create with a passion for customer
success
• Need nothing
• Truth is the best form of marketing
• Best “ideas” are independent of your
“stuff”
Sell Ideas, Not Stuff
1. “How do you help customers /
people?”
2. “So what?”
3. “What’s so great about that?”
(WISGAT)
If ideal clients don’t get it easily…change it
Awesomely Simple Messaging Tricks
6 How To Be Different
• Being different =>
Fear of criticism =>
Conformity
=>
Average Life & $$$
Who The Heck Are YOU?
Listen To Your Weird & Unpopular “Whispers”
7 Two Favorite Revenue Tips
• Make ONE person responsible for
executing and understanding lead
follow up
1) Don’t Send Leads Straight To Salespeople
• Raise your prices by 10x?!
• Work backwards – what kinds of
“Ideal Customer” would pay that
much, and why?
2) Design A High-Priced Offering
8 Accelerate Inbound w/Outbound
Prospecting exposes you to cold reality & forces you to
focus
Want A Closer Look & Details?
#INBOUND2013
www.PredictableRevenue.com
/inbound
QU
ES
TIO
NS
?
@motoceo
www.LinkedIn.com/in/aaronross
aaron@PredictableRevenue.com
Contact Me
top related