simple sales strategies
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Simple Sales Strategies(Sales is not Marketing)
Presented by:
Simon Shepherd
3rd October 2013
Marketing v Sales
Marketing
Everything that you do to reach
and persuade prospects.
Sales
Everything that you do to close
the sale and get a signed
agreement or contract.
SMEs Success in Marketing
Direct Referrals
SEO
Events
Business Mentors
Advice from friends and family
Online discussions
Blogging
1. Increase number of customers.
2. Sell more to existing customers.
3. Frequency of purchase.
3 ways to grow your sales
A good salesman
http://www.youtube.com/watch?v=dvUTKMAW7K4
Value
People do not buy a product or service…..they buy the benefit that the product or service will give or do for them
5 practical tips
5 Practical tips
1. Elevator pitch
Elevator pitch
Who you are?
What you do?
Benefit/value to customer?
5 Practical tips
1. Elevator pitch
2. Talk to your customers
5 Practical tips
Talk to your customers
Why do they buy from you?
How could we improve?
What else do you need/require?
5 Practical tips
1. Elevator pitch
2. Ask your customers/prospects
3. Build a Sales pipeline (& database)
5 Practical tips
1. Elevator pitch
2. Ask your customers/prospects
3. Build a Sales pipeline (& database)
4. Always follow up (by telephone)
Making that call
Rehearse Stand up Smile
5 Practical tips
1. Elevator pitch
2. Ask your customers/prospects
3. Build a Sales pipeline (& database)
4. Always follow up (by telephone)
5. Ask for referrals
info@clientmarketing.co.uk
@nxomarketingyks
http://uk.linkedin.com/in/simonshepherdmarketing
Business Cards
Contact details
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23
The Big Picture
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24
Three key messages
High Growth Potential
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Tailored support
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Results
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25
What’s in it for us?
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operations
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• Leadership & Management development for senior team
26
Who is it for?
Eligibility
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Suitability
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– Needs help to achieve it
• Businesses looking to grow by:
– Minimum of 20%+ pa growth sustained over three years
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