si kecil yang berharga - a campaign against smoking around children
Post on 10-Dec-2014
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We dig deep insight, define target market, and create storyboard for the TVC and radio script. This project is dedicated to Project Jernih. This project is under the supervision of DY Suharya (Executive Director of Alzheimer Indonesia) and Bernaldi Pamuntjak (Managing Director of Juara Idea Agency & Founder of Project Jernih) James Hezekiah Linggar Nusantra Luthfia Kirana Mayang Pastikaratri Digga Hillary
TRANSCRIPT
si kecilyang berharga
A Campaign Against Smoking Around Children
Target.Bapak. 25-40 tahun. Family oriented.Tidak Merokok.
Insight.“Si Bapak sayang sama anaknya, tapi enggan untuk menegor orang yang merokok dekat anaknya.”
Big Idea.Rasa kehilangan
Key Message.
“Sesuatu terasa begitu berharga ketika sesuatu itu hilang.”
Tone of Voice.DramaticalEmotional
Iklan Cetak.Di nampan food court mall (indoor) kelas A: PIM, Plaza Senayan, GI, Gancy, Sency.
Iklan Bumper.YoutubeViral ke social media lainnya.
Iklan Radio.105.8 FMJak FMPramborsElshinta
Iklan Radio.
si kecilyang berharga
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