showtime networks summer 2009 internship project

THE SAINT OR SINNER EXPIERENCE

Saint or Sinner is a fun way to compete with friends and to share videos, stories, and photos in a Nurse Jackie-branded online environment on Facebook.

THE SAINT OR SINNER EXPERIENCE:

POSTING/SHARINGThe Posting Phenomenon

Twitter, Facebook, F My Life Our generation’s obsession with posting and sharing

Participation in Saint or SinnerUsers post content • video, text, links, photos

Users view content• User generated content• Nurse Jackie clips, quotes

Users share content• Facebook’s sharing capabilities

THE SAINT OR SINNER EXPERIENCE:

STATUSES

VotingUsers vote on the content they view Is it saintly or sinful? Vote: SAINT or SINNER

StatusesParticipants have a status based on the rating of their

posted content as saintly or sinful.Facebook Profile badge - are you a SAINT or a SINNER?

THE SAINT OR SINNER EXPERIENCE:

CONTESTAll participants receive free content wallpapers and ring tones

incentivizing initial registration

Sweepstakes for a walk on roll in the show Entries into sweepstakes are given for each

contribution a participant makes to Saint or Sinner (posted content and votes)

incentivizing continued participation

A VIRAL EXPERIENCE

Facebook integration• Simultaneous Posting from Saint or Sinner on Facebook• Profile Badge• Newsfeed

The Saint or Sinner Widget:•Embeddable version for personal websites•"Daily Saint or Sinner"

Mobile Application•Mobile access to Saint or Sinner

VIRALITY: THE ANATOMY OF BUZZ

EXTENDING SAINT OR SINNER

Online Partnerships

Potential Partnerships with Facebook and

Twitter to share user content interactively

Commercial Partnerships:

o Team with sites like Sugar Networks, YouTube, and Others to

promote RSS feeds

o Mobile Application on Smartphones

PROJECTED RESULTS

Engaging users in the brand in an informal setting

Building a fan base of registered users to generate a

user database for re-targeting advertising

Reaching out to the 18 – 35 year-old demographic to

utilize their obsession with sharing to share our own

content

CREATIVE:

AND IN CONCLUSION

Saint or Sinner:

Will appeal to our generation

Will attract both superfans and nonfans of

the show

Is easily implementable

EXTRA SPECIAL THANKS TO:

Marcelo Guerra

and Ken Todd, Andre Sala, Dan Leventhal,

Janine Criscuolo, Loretta Bender, Nicole

Meola, and Jennifer Garelick