should you write a business book?

Should You Write a Business Book? What Every Potential Author Should Know Before Writing a Single Word

Host: your personal thoughtleader Ken Lizotte CMC

“Beware when the great God lets loose a thinker on this planet!”

Ralph Waldo Emerson

The 5 Pillars of Thoughtleading

Publish Your Ideas Speak to Groups Fresh Thinking Creatively Leverage the Internet Vigorously Use the Media

Why publish a book?

CREDIBILITY!

Visibility

Marketing Tool

Sales Tool

Build Relationships

Extend Your Value

What NOT to aspire to… Ernest Hemingway

J.K. Rowling

Ken………………………..!

Developing leading-edge ideas

Your book title and content must be STRATEGIC

For your best book idea, determine your #1 expertise:

How do you improve your clients’ situation? What do you do very, very well? What do you do better than any of your

competitors? What do you ENJOY most? Why are your clients more than happy to

pay you? What problems do you solve? What problems do you see coming? Do you enjoy musing about the future?

Your Book’s Best Content =

Your Most Strategic Expertise

Book by a sales expert

“Expert Selling: How to Win and Keep New Business Again and Again”

Introduction … What Makes a Great Sales Rep? Chapter #1 … Targeting Prospects

Chapter #2 … Getting Thru the DoorChapter #3 … Nailing the Sales CallChapter #4 … Closing the DealChapter #5 … Re-selling to Same CustomersChapter #6 … Using Referrals to Gain New Prospects

Chapter # 7 … Valuable Sales Tools Chapter #8 … The Future of Sales

Should I “get” a publisher?

Should I self-publish?

Reason to “get” a publisher:

credibility/ego!

•

Reasons to self-publish:

1. You don’t need to get “permission”2. Process much faster!3. Book will likely stay in print longer4. You have to market/sell your book all by yourself anyway!5. You can just start writing

If you choose to “get” a publisher

Do NOT start writing your book! Compose a book proposal Consult our articles page on

www.thoughtleading.com Find a literary agent (or DIY) Prepare for long haul Negotiate contract offer

If you choose to self-publish

START WRITING!

Actually Writing

* RESEARCH

* OUTLINE

* BRAIN DUMP

* REVISE (play!)

* REFINE (bridge, fact-check, add graphics)

* REVISE (polish)

* SOLICIT CRITIQUES

* REVISE (proof, tweak)

* SUBMIT TO EDITOR

* PREPARE TO REVISE AGAIN!

Cover, Title, Bio etc.

Your publisher MAY work with you on cover, title, bio page etc.

If you self-publish, you design and choose these yourself

Ralph Waldo again:

Thought is the blossom Language the bud Action the fruit

Post-writing Actions! Create a book promotion plan (publicity,

speaking, article excerpts)

Add a “book page” to your website

Plan to use your e-list, social media and Internet to announce book

Give your book away to clients and selected prospects

Use STRATEGICALLY!

Thanks for attending!

Ken Lizotte CMC Chief Imaginative Officer (CIO) of

emerson consulting group inc. 978-371-0442 ken@thoughtleading.com Sign up for my popular

“thoughtnotes” eblasts at www.thoughtleading.com