short-run versus long-run costs. fixed costs are not totally uncontrollable. fixed costs are not...
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Short-Run versus Long-Run Costs
Short-Run versus Long-Run Costs
• Fixed costs are not totally uncontrollable.
• In the long-run, all inputs are variable and fixed costs can also be varied
• Firms will also choose their fixed costs in the long run based on the level of output they expect to produce
Short-Run versus Long-Run Costs
• Selena’s Gourmet Salsas is considering whether to acquire additional food-preparation equipment
• Total cost will be affected two ways:1. Firm will have to either rent or boy the additional
equipment (will = higher fixed cost in the short run)
2. If workers have more equipment, they will be more productive and fewer workers will be needed to product any given output so variable cost for any output will be reduced
Short-Run versus Long-Run Costs
This side shows VC as well as TC and ATC
assuming a fixed cost of $108 (from previous
examples)The ATC curve for this
fixed cost is ATC1
This side shows the firm’s VC , TC, and ATC with the higher level of fixed cost.
The ATC for the fixed cost of $216 is given by
ATC2
Selena buys the additional food-preparation
equipment, doubling its fixed cost to $216 but
reducing its VC at any level of output
Short-Run versus Long-Run Costs
• When the output is small, ATC is smaller when Selena forgoes the additional equipment and maintains the lower fixed cost of $108: ATC1 is below ATC2
Short-Run versus Long-Run Costs
• Why does ATC change like then when fixed cost increases?
• When output is low, the increase in fixed cost from the additional equipment outweighs the producing in VC from higher worker productivity
• If Selena plans to produce 4 or fewer cases per day, what should she choose?
Short-Run versus Long-Run Costs
• Generally, for each output level, there is some choice of fixed cost that minimizes the firm’s ATC for that output level
• ATC curves we have seen are defined for a given level of fixed cost – they are defined for the short run and called the “short-run ATC curves”
Short-Run versus Long-Run Costs
• If Selena has been producing 2 cases of salsa per day with a fixed cost of $108 but found herself increasing her output to 8 cases per day for the foreseeable future, then in the long run she should purchase more equipment and increase her fixed cost to a level that minimizes ATC at the 8-cases-per-day output level
Short-Run versus Long-Run Costs
• Long-run average total cost curve (LRATC) is the relationship between output and ATC when fixed cost has been chosen to minimize ATC for each level of output
• If there are many possible choices of fixed cost, the LRATC will have a smooth U shape
Short-Run versus Long-Run Costs• Distinctions between short-run and
long-run:– Long run is when a producer has time to
choose the fixed cost appropriate for its desired level of output, that producer will be at some point on the LCATC curve
– If the output level is altered, they will no longer be on its LRATC curve and will be instead moving along its current short-run ATC curve
–Will return to its LRATC curve when it readjusts its fixed cost for its new output level
Short-Run versus Long-Run CostsIf Selena has chosen the level of fixed cost that minimizes short-run average total cost
at an output of 6 cases, and actually produces 6 cases, then she will be at point Con LRATC and
ATC6
But if she produces only
3 cases, she will move to
point B.
If she expects to produce only 3 cases for a long time, in the long
run she will reduce her fixed cost and move to point A on ATC3
If she produces 9 cases (putting her
at point Y) and expects to continue this for a long time,
she will increase her fixed cost in the long run and move
to point X
Short-Run versus Long-Run Costs
• Distinction between short-run and long-run ATC is extremely important
• A company that has to increase output suddenly to meet a surge in demand will find that in the short run its ATC rises sharply because it is hard to get extra production out of existing facilities
• But in due time, they can build factories or add machinery, short-run ATC falls
Returns to Scale
• What determines the shape of the long-run ATC curve?
• Scale – the size of the firm’s operations• Firms that experience scale effects in
production find that their long-run ATC changes substantionally depending on the quantity of output they produce
Returns to Scale
• Increasing Returns to Scale (economies of scale) – is when long-run ATC declines as output increases
• Example: Selena’s Gourmet Salsas experiences increasing returns to scale over output level ranging from 0 to 5 cases of salsa per day
Returns to Scale
• Decreasing Returns to Scale (diseconomies of scale) is when long-run ATC increases as output increases
• Example: Selena experiences decreasing returns to scale at output levels greater than 7 cases
Returns to Scale
• Constant Returns to Scale is when long-run ATC is constant as output increases
• Example: Selena has constant returns to scale when its produces anywhere from 5 to 7 cases of salsa per day.
Returns to Scale
• What explains these scale effects in production?– Increased specialization – increasing returns due
to larger output level– Very large initial setup cost (auto manufacturing)
– increasing returns due to a high fixed cost in the form of factories and equipment necessary to produce any output
– Decreasing returns are found in large firms when experience problems of coordination and communications
Summing Up CostsMeasurement Definition Mathematical
term
Short Run
Fixed CostCost that does not
depend on the quantity of output
produced
FC
Average Fixed Cost
Fixed cost per unit of output
AFC = FC/Q
Summing Up CostsMeasurement Definition Mathematical
term
Short Run and Long Run
Variable CostCost that depends on the quantity of output
producedVC
Average Variable Cost
Variable cost per unit of output AVC = VC/Q
Total CostThe sum of fixed cost
(short run) and variable cost
TC = FC (short run) + VC
Average total cost (average
cost)
Total cost per unit of output ATC = TC/Q
Marginal CostThe change in total cost generating by producing one more unit of output
MC = ∆TC/∆Q
Summing Up CostsMeasurement Definition Mathematical
term
Long Run
Long-run average total
cost
Average total cost when fixed cost has been chosen
to minimize average total cost for each level of
output
LRATC
Short-Run versus Long-Run Costs Notes
Short-Run versus Long-Run Costs
• Fixed costs are not totally uncontrollable.
• In the long-run,
• Firms will also choose their fixed costs in the long run based on the level of output they expect to produce
Short-Run versus Long-Run Costs
• Selena’s Gourmet Salsas is considering whether to acquire additional food-preparation equipment
• Total cost will be affected two ways:1. Firm will have to either rent or boy the additional
equipment
2. If workers have more equipment, they will be more productive and fewer workers will be needed to product any given output so variable cost for any output will be reduced
Short-Run versus Long-Run Costs
Short-Run versus Long-Run Costs
• When the output is small, ATC is smaller when Selena forgoes the additional equipment and maintains the lower fixed cost of $108: ATC1 is below ATC2
Short-Run versus Long-Run Costs
• Why does ATC change like then when fixed cost increases?
• If Selena plans to produce 4 or fewer cases per day, what should she choose?
Short-Run versus Long-Run Costs
• Generally, for each output level, there is some choice of fixed cost that minimizes the firm’s ATC for that output level
• ATC curves we have seen are defined for a given level of fixed cost –
Short-Run versus Long-Run Costs
• Long-run average total cost curve (LRATC) is the relationship between output and ATC when fixed cost has been chosen to minimize ATC for each level of output
Short-Run versus Long-Run Costs• Distinctions between short-run and
long-run:– Long run is when a producer has time to
choose the fixed cost appropriate for its desired level of output, that producer will be at some point on the LCATC curve
– If the output level is altered, they will no longer be on its LRATC curve and will be instead moving along its current short-run ATC curve
–Will return to its LRATC curve when it readjusts its fixed cost for its new output level
Short-Run versus Long-Run Costs
Short-Run versus Long-Run Costs
• Distinction between short-run and long-run ATC is extremely important
• A company that has to increase output suddenly to meet a surge in demand will find that in the short run its ATC rises sharply because it is hard to get extra production out of existing facilities
• But in due time, they can build factories or add machinery, short-run ATC falls
Returns to Scale
• What determines the shape of the long-run ATC curve?
• Firms that experience scale effects in production find that their long-run ATC changes substantionally depending on the quantity of output they produce
Returns to Scale
• Increasing Returns to Scale (economies of scale) –
• Example: Selena’s Gourmet Salsas experiences increasing returns to scale over output level ranging from 0 to 5 cases of salsa per day
Returns to Scale
• Decreasing Returns to Scale (diseconomies of scale)
• Example: Selena experiences decreasing returns to scale at output levels greater than 7 cases
Returns to Scale
• Constant Returns to Scale is when long-run ATC is constant as output increases
• Example: Selena has constant returns to scale when its produces anywhere from 5 to 7 cases of salsa per day.
Returns to Scale
• What explains these scale effects in production?– _________________________– increasing
returns due to larger output level– Very large initial setup cost (auto manufacturing)
– increasing returns due to a high fixed cost in the form of factories and equipment necessary to produce any output
– Decreasing returns are found in large firms when experience problems of coordination and communications
Summing Up CostsMeasurement Definition Mathematical
term
Short Run
Fixed CostCost that does not
depend on the quantity of output
produced
Average Fixed Cost
Fixed cost per unit of output
Summing Up CostsMeasurement Definition Mathematical
term
Short Run and Long Run
Variable CostCost that depends on the quantity of output
producedAverage
Variable CostVariable cost per unit of
output
Total CostThe sum of fixed cost
(short run) and variable cost
Average total cost (average
cost)
Total cost per unit of output
Marginal CostThe change in total cost generating by producing one more unit of output
Summing Up CostsMeasurement Definition Mathematical
term
Long Run
Long-run average total
cost
Average total cost when fixed cost has been chosen
to minimize average total cost for each level of
output
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