shopping reinvented: next generation apparel retailing
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8/8/2019 Shopping Reinvented: Next Generation Apparel Retailing
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SHOPPING REINVENTEDSHOPPING REINVENTEDNEXTNEXT--GENERATION APPAREL RETAILINGGENERATION APPAREL RETAILING
SHOPPING REINVENTEDSHOPPING REINVENTEDNEXTNEXT--GENERATION APPAREL RETAILINGGENERATION APPAREL RETAILING
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WHYWHY
SHOPPING REINVENTED?SHOPPING REINVENTED?
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FT14 BILLION RETAIL SQ FTSource: ICSC.org
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
19 BILLION CATALOGS19 BILLION CATALOGS19 BILLION CATALOGS19 BILLION CATALOGSSource: CarbonRally.com
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
Source: Royal PIngdom
234 MILLION WEB SITES234 MILLION WEB SITES234 MILLION WEB SITES234 MILLION WEB SITES
Source: Royal Pingdom
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
1.81 TRILLION TEXTS1.81 TRILLION TEXTS1.81 TRILLION TEXTS1.81 TRILLION TEXTSSource: CTIA
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
90 TRILLION E90 TRILLION E--MAILSMAILS90 TRILLION E90 TRILLION E--MAILSMAILSSource: Royal Pingdom
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
UNPRECEDENTED (OFTENUNPRECEDENTED (OFTENUNFILTERED) DATAUNFILTERED) DATAUNPRECEDENTED (OFTENUNPRECEDENTED (OFTENUNFILTERED) DATAUNFILTERED) DATA
The Average ConsumerThe Average Consumer
is Bombarded withis Bombarded with
34GB34GB of Data per Dayof Data per Day
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
THE POINT?THE POINT? ENGAGEMENTENGAGEMENTIS MANDATORYIS MANDATORYTHE POINT?THE POINT? ENGAGEMENTENGAGEMENTIS MANDATORYIS MANDATORY
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QUICK HITS: INTERESTINGQUICK HITS: INTERESTING
ENGAGEMENTENGAGEMENT TACTICSTACTICS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
DVF: HIGH DEFINITIONDVF: HIGH DEFINITIONRUNWAYS IN THE STORERUNWAYS IN THE STOREDVF: HIGH DEFINITIONDVF: HIGH DEFINITIONRUNWAYS IN THE STORERUNWAYS IN THE STORE
QUICK HITSQUICK HITS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONQUICK HITSQUICK HITS
BURBERRYS: FROMBURBERRYS: FROMRUNWAY TO ADD TO CARTRUNWAY TO ADD TO CARTBURBERRYS: FROMBURBERRYS: FROMRUNWAY TO ADD TO CARTRUNWAY TO ADD TO CART
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
BARNEYSBARNEYS: 3: 3--D DENIMD DENIMBARNEYSBARNEYS: 3: 3--D DENIMD DENIM
QUICK HITSQUICK HITS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONQUICK HITSQUICK HITS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
TIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DDTIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DD
QUICK HITSQUICK HITS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
TIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DDTIMBERLANDTIMBERLAND::ALLALL--CHANNEL 3CHANNEL 3--DD
QUICK HITSQUICK HITS
3-D Microsite 3-D Window Displays
Recycled 3-D glasses
Product X-Rays
TV Commercials
Virtual Forest on Facebook
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONQUICK HITSQUICK HITS
APPLE STORES: TOURISTAPPLE STORES: TOURISTATTRACTION CULTUREATTRACTION CULTUREAPPLE STORES: TOURISTAPPLE STORES: TOURISTATTRACTION CULTUREATTRACTION CULTURE
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FUNDAMENTAL SHIFTSFUNDAMENTAL SHIFTS ININ
HOWWE ENGAGE SHOPPERSHOWWE ENGAGE SHOPPERS
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SHIFT:SHIFT:RELENTLESS ONSLAUGHTRELENTLESS ONSLAUGHTOF TRANSFORMATIONALOF TRANSFORMATIONALNEW DEVICESNEW DEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONDEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONDEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONDEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONDEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
FOREVER WIRED,FOREVER WIRED,CONSTANTLY CONNECTEDCONSTANTLY CONNECTEDFOREVER WIRED,FOREVER WIRED,CONSTANTLY CONNECTEDCONSTANTLY CONNECTED
DEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
INTERACTIVE TV: BIGINTERACTIVE TV: BIGPLAYERS ARE INVESTINGPLAYERS ARE INVESTINGINTERACTIVE TV: BIGINTERACTIVE TV: BIGPLAYERS ARE INVESTINGPLAYERS ARE INVESTING
DEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
INTERACTIVE TV: SHOPPINGINTERACTIVE TV: SHOPPINGFROM THE SOFA?FROM THE SOFA?INTERACTIVE TV: SHOPPINGINTERACTIVE TV: SHOPPINGFROM THE SOFA?FROM THE SOFA?
DEVICESDEVICES
PLAYSTATION
STORE
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
NETFLIX INSURANCE POLICY:NETFLIX INSURANCE POLICY:ALLALL--CHANNEL INTEGRATIONCHANNEL INTEGRATIONNETFLIX INSURANCE POLICY:NETFLIX INSURANCE POLICY:ALLALL--CHANNEL INTEGRATIONCHANNEL INTEGRATION
DEVICESDEVICES
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
ESCALATEESCALATEALLALL--CHANNEL INTEGRATION:CHANNEL INTEGRATION:CLIENTELING ON THE IPADCLIENTELING ON THE IPAD
ESCALATEESCALATEALLALL--CHANNEL INTEGRATION:CHANNEL INTEGRATION:CLIENTELING ON THE IPADCLIENTELING ON THE IPAD
DEVICESDEVICES
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SHIFT:SHIFT:THE RISE OF SOCIALTHE RISE OF SOCIALNETWORKING HAS PUT THENETWORKING HAS PUT THECROWD IN CONTROLCROWD IN CONTROL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
THE LIKE BUTTON ISTHE LIKE BUTTON ISTHE EASY PARTTHE EASY PARTTHE LIKE BUTTON ISTHE LIKE BUTTON ISTHE EASY PARTTHE EASY PART
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
FACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATIONFACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATION
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
FACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATIONFACEBOOK AS AFACEBOOK AS ADESTINATIONDESTINATION
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
Crowdsourcing is the act of outsourcingtasks, traditionally performed by an
employee or contractor, to a large group
of people or community (a crowd),
through an open call
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
SHOCKHOUND STORE
BUYERS BECOMEBUYERS BECOMESELLERSSELLERSBUYERS BECOMEBUYERS BECOMESELLERSSELLERS
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
BUYERS BECOMEBUYERS BECOMEBUYERSBUYERSBUYERS BECOMEBUYERS BECOMEBUYERSBUYERS
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
BUYERS BECOMEBUYERS BECOMEPROMOTERSPROMOTERSBUYERS BECOMEBUYERS BECOMEPROMOTERSPROMOTERS
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
BUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERSBUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERS
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
BUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERSBUYERS BECOMEBUYERS BECOMEMERCHANDISERSMERCHANDISERS
-6 millionunique visitors a month
-400,000 likes addeddaily
-30,000 newsets arecreateddaily
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SOCIAL GAMING:SOCIAL GAMING: ANANUNTAPPEDUNTAPPED FRONTIER?FRONTIER?SOCIAL GAMING:SOCIAL GAMING: ANANUNTAPPEDUNTAPPED FRONTIER?FRONTIER?
60M US Social Gamers
53% Women
Virtual goods are a huge part of
the experience$200 Annual Spend per Player
Source: NPD Group
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
MONETIZING SOCIALMONETIZING SOCIALGAMESGAMESMONETIZING SOCIALMONETIZING SOCIALGAMESGAMES
Whenever a player is near an H&M location,
virtual goods from the new Blues collection
will appear in the game
Whenever a player is near an H&M location,
virtual goods from the new Blues collection
will appear in the game
Players can review the product details of the
items, and if they check in an item, they earn
game bonus points
Players can review the product details of the
items, and if they check in an item, they earn
game bonus points
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
MONETIZING SOCIALMONETIZING SOCIALGAMESGAMESMONETIZING SOCIALMONETIZING SOCIALGAMESGAMES
Whenever a player is near an H&M location,
virtual goods from the new Blues collection
will appear in the game
Whenever a player is near an H&M location,
virtual goods from the new Blues collection
will appear in the game
Players can review the product details of the
items, and if they check in an item, they earn
game bonus points
Players can review the product details of the
items, and if they check in an item, they earn
game bonus points
Additionally, players receive discounts and
promotions for real goods available in nearby
stores , and points for scanning in-store
product bar codes.
Additionally, players receive discounts and
promotions for real goods available in nearby
stores , and points for scanning in-store
product bar codes.
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
MONETIZING SOCIALMONETIZING SOCIALGAMESGAMESMONETIZING SOCIALMONETIZING SOCIALGAMESGAMES
-10.6M Branded Impressions-700,000 Online Check-ins
-350,000 In-store Check-ins
SOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
RETAIL THERAPY: PRODUCTRETAIL THERAPY: PRODUCTPLACEMENT IN VIRTUALPLACEMENT IN VIRTUAL SHOPSSHOPSRETAIL THERAPY: PRODUCTRETAIL THERAPY: PRODUCTPLACEMENT IN VIRTUALPLACEMENT IN VIRTUAL SHOPSSHOPS
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SHIFT:SHIFT:LOCATION, LOCATION,LOCATION, LOCATION,LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
LOCATION BASEDLOCATION BASEDSERVICESSERVICES DEFINEDDEFINEDLOCATION BASEDLOCATION BASEDSERVICESSERVICES DEFINEDDEFINED
LOCATIONLOCATION
A location-basedservice (LBS) is an information
or entertainment service that is accessible withmobile devices and takes advantage of the
geographical position of the mobile device.
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
26%10%
63%
Consumers are interested in
allowing their phone toautomatically share their location
in exchange for perks
Consumers are interested in
allowing their phone toautomatically share their location
in exchange for perks
Source: Mobile Marketing Association
have used a mobile phone
service that automaticallydetermines your location
use mobile location servicesat least once a week
of Apple iPhone owners uselocation services at leastonce a week
GOING LOCAL:GOING LOCAL: CONSUMERCONSUMERADOPTION DATAADOPTION DATAGOING LOCAL:GOING LOCAL: CONSUMERCONSUMERADOPTION DATAADOPTION DATA
Key Research Takeaways
Nearly half who noticed any adswhile using location-basedservices took at least some action
Nearly half who noticed any adswhile using location-basedservices took at least some action
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SHOP ALERTSHOP ALERT TEXTTEXTMESSAGESMESSAGESSHOP ALERTSHOP ALERT TEXTTEXTMESSAGESMESSAGES
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
DISCOUNTS FOR MOBILEDISCOUNTS FOR MOBILECHECKCHECK--INSINSDISCOUNTS FOR MOBILEDISCOUNTS FOR MOBILECHECKCHECK--INSINS
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
MICROMICRO LOCALLOCAL INSIDEINSIDETHE STORETHE STOREMICROMICRO LOCALLOCAL INSIDEINSIDETHE STORETHE STORE
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SHOPKICK EARLY ADOPTERSSHOPKICK EARLY ADOPTERSTRY VARIED TACTICSTRY VARIED TACTICSSHOPKICK EARLY ADOPTERSSHOPKICK EARLY ADOPTERSTRY VARIED TACTICSTRY VARIED TACTICS
Special offers at Macys
Kickbucks for trying featured
products at Sports Authority
Kickbucks for learning aboutproducts at Best Buy
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
ESCALATE POCKET KIOSKESCALATE POCKET KIOSKENRICHESENRICHES STORE SHOPPINGSTORE SHOPPINGESCALATE POCKET KIOSKESCALATE POCKET KIOSKENRICHESENRICHES STORE SHOPPINGSTORE SHOPPING
LOCATIONLOCATION
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
More intense, ongoing relationships withprospective shoppers
Engage shoppers before, during and after the sale
Collect a new spectrum of data to further identifyshopper behaviors and patterns on the path to purchase
Drive store traffic and incent shoppers to buy more,more often
CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF L.B.S.BENEFITS OF L.B.S.CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF L.B.S.BENEFITS OF L.B.S.
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SHIFT:SHIFT:AUGMENTING RETAILAUGMENTING RETAIL
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
ADOPTION IS ONADOPTION IS ONTHE RISETHE RISEADOPTION IS ONADOPTION IS ONTHE RISETHE RISE
A/RA/R
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
RETAILERS ARERETAILERS AREAUGMENTINGAUGMENTINGRETAILERS ARERETAILERS AREAUGMENTINGAUGMENTING
A/RA/R
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
CISCOS NEXT GENCISCOS NEXT GENVIRTUAL FITTING ROOMVIRTUAL FITTING ROOMCISCOS NEXT GENCISCOS NEXT GENVIRTUAL FITTING ROOMVIRTUAL FITTING ROOM
A/RA/R
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
HOSTAGE WEAR: MOBILEHOSTAGE WEAR: MOBILE(AND LOCAL!) A/R STORES(AND LOCAL!) A/R STORESHOSTAGE WEAR: MOBILEHOSTAGE WEAR: MOBILE(AND LOCAL!) A/R STORES(AND LOCAL!) A/R STORES
Los Angeles
Moscow
Paris
London
Barcelona
Tokyo
Santa-Clara
New YorkChicago
Beijing
Sydney
Cape Town
Geneva
Dubai
Seattle
Amsterdam
Madrid
RomeBerlin
Marseille
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
Very high engagement with the brand
Extends reach by bringing unique brand experiences topeople who otherwise would not have access
Fun experiences are often sticky
Generate and nurture leads
CUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF A/RBENEFITS OF A/RCUSTOMERCUSTOMER ENGAGEMENTENGAGEMENTBENEFITS OF A/RBENEFITS OF A/R
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INTROINTRO QUICK HITSQUICK HITS DEVICESDEVICES SOCIALSOCIAL A/RA/R CLOSINGCLOSINGLOCATIONLOCATION
N BUILDING: A/R OVERN BUILDING: A/R OVERTHE TOP (AND SIDE)?THE TOP (AND SIDE)?N BUILDING: A/R OVERN BUILDING: A/R OVERTHE TOP (AND SIDE)?THE TOP (AND SIDE)?
A/RA/R
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SUMMARY &SUMMARY &CONCLUSIONSCONCLUSIONS
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)
Market conditions, technology, connectivityare clearly working together to changeconsumer expectations and behaviors
Its time to take stock of our
strategies and look for ways toevaluate, exploit, and expand the
opportunities inherent in todays
rapidly evolving consumerlandscape
INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
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INTROINTRO QUICK HITSQUICK HITS A/RA/RDEVICESDEVICES CLOSINGCLOSINGLOCATIONLOCATIONSOCIALSOCIAL
SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)SO MANY OPPORTUNITIESSO MANY OPPORTUNITIES(SO MANY THREATS)(SO MANY THREATS)
Market conditions, technology, connectivityare clearly working together to changeconsumer expectations and behaviors
In short, its time toREINVENT SHOPPING
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GETTING STARTEDGETTING STARTEDGETTING STARTEDGETTING STARTED
1. Assign an owner (with executive sponsorship)
2. Understand your customers (current or targeted)affinity for/adoption of technology, social networks, etc.
3. Evaluate your commerce platform and your ability to
extend and adopt to new devices, platforms, networks
4. Measure your organizations tolerance for trial (and error)
E l t All Ch l C
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8/8/2019 Shopping Reinvented: Next Generation Apparel Retailing
69/70
Blue MartiniBlue Martini ee--CommerceCommerceBlue MartiniBlue Martini ee--CommerceCommerce
Blue Martini ContactBlue Martini Contact CenterCenterBlue Martini ContactBlue Martini Contact CenterCenter
Blue MartiniBlue Martini OrderOrder ManagementManagementBlue MartiniBlue Martini OrderOrder ManagementManagement
Warehouses Suppliers & 3PL Stores
Partners andAffiliates
IntegratedSystems/Services
Call Center
m-CommercePocket Kiosk
Social ShoppingTweet Desk
Store KioskDigital Signage
ClientelingStore PortalBrand_A.com
Brand_B.com
B2B.com
CustomerCustomer Catalog & Content Catalog & Content Pricing & PromotionsPricing & Promotions
OrdersOrders Inventory Inventory
Escalate All-Channel Commerce
Payment Processing
Tax
Address Validation Fraud Check
WMS
Merchandising
Gift RegistryGift Registry
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8/8/2019 Shopping Reinvented: Next Generation Apparel Retailing
70/70
THANK YOUTHANK YOU
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