shopping campaign optimization techniques

Optimize Product Titles In Your Google Shopping Data Feed

● Having keywords in the title is necessary. However, having them in the beginning is very important.

● First keywords in the product title are weighted more ie your main keywords should be in the beginning.

● A general format can be in the order of “Brand, Gender, Product, Color, Size.”

Optimize Product Descriptions In Your Google Shopping Data Feed

Google recommends submitting 500 to 1000 characters, but gives you space to include 10,000.

Important product information is right at the beginning of the description

Grouping products into categories - Custom Labels

● To set bid at product level.

● Identify performing and nonperforming product groups.

● Use multiple custom labels to further categorize products

Set Aggressive CPC Bids

● Often advertisers are hesitant to increase their bids for shopping campaign.

● You can raise your bids to bring-in more clicks and to show your ads in best position.

Google Merchant Promotion Extension

If you are advertising in any of the below countries, you are eligible for Merchant promotion extension in shopping ads.

● United States● Australia● Germany● France● UK● India

Getting Whitelisted For Merchant Promotions

● Fill-up the below form if you are interested in Merchant Promotions.

https://services.google.com/fb/forms/merchantpromotionsform/

● Once approved, you can create a new promotion feed or a promotion list in your Google Merchant Center account.

Promotion List & Feed

● Promotion Feed: If you have different set of promotion for various products, creating a promotional feed is ideal.

● Promotion List: Use this if same promotion holds good for all the products of a specific set of products.

Creating Promotion Feed

Search Term Review

● Identify the negatives

● Review the search queries and know which products are being searched.

Add audience list and bid higher

You can add your audience list and select bid only option to add a bid modifier for returning visitors.

Thank You