shopping apps - 5 rules of a perfect user experience
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Shopping Apps-5 rules of a perfect user experienceHamburg, 17. May 2011
Dienstag, 17. Mai 2011
By 2014 12%of all e-commercetransactions willbe made with asmartphone*
* Gartner study
Dienstag, 17. Mai 2011
This is great...
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But here is the shocking reality of mobile commerce
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I gave my girlfriend my phone and asked her to buy a classical star trek DVD
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„Oh, this is the wrong product“
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„Hm, we don‘t have a blue ray player!“
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„I need a login. Oh I have to search again“
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„Finally we got it“
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>30KlicksDienstag, 17. Mai 2011
„Preparation“
„Searching for the right produkt“
„Purchase“
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Less screen space - less space for information
> -80%
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So, mobile shopping is not that easy.
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Maybe some guidelines could be useful.
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Reduce to the essence
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Slide 18
What is of relevance to the user on the go?
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Slide 19
Should a shopping app give access to all products...
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Slide 20
or only to some o≠ers?
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Combine relevant o≠ers and full access to all your products.
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Slide 22
Target app: Nice integration of o≠ers...
Swipe
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Slide 22
Target app: Nice integration of o≠ers...
Swipe
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Slide 22
Target app: Nice integration of o≠ers...
Swipe
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Slide 23
But also easy navigation to find a certain product
Search
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Slide 24
And easy Navigation to find a certain product
Voice input
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Slide 25
And easy Navigation to find a certain product
Bar code scanner
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Slide 26
And easy Navigation to find a certain product
Overview with list of categories
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Another possibility: Di≠erent apps for di≠erent tasks
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The „general“ app where you can buy everything
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Apps for a more focused usage
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The icons should be easy to di≠erentiate!
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Or just reduce to a relevant use case in just one focussed app
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Slide 32
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Make the design simple, interruptible and finger friendly
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Simplicity is King: If you aren’t making something easier, then it’s best to leave it out.
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Lets have a look at 3 di≠erent checkout screens:
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good
Reed AppLike a task list
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good
Reed AppLike a task list
better
Guilt AppOnly one screen
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good
Reed AppLike a task list
better
Guilt AppOnly one screen
best
Amazon App, 1-Clickno typing in at all
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Mobile design should be interruptiple design.
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Slide 39
The Kayak App, it saves every user input
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Slide 40
Mobile there is nothing more precious than the information you hardly typed in
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Finger friendlyness, touch targets should be big enough
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13 Pixel
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Create a clear mobile interaction design
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Don‘t try to be smarter than everybody else - use the phones standards
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Slide 46
Use the phones interface standards
Back- Button
Content
Tab Bar
Navigation Bar
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Make it very clear which element ist clickable.
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Slide 48
Use color the guide your user
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Create a good flow!
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Wireframes and scribbles are helping a lot to create an easy user flow!
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Take advantage of the phones features
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Do things, you only can do with a smartphone
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Slide 54
Kayak App: Useful integration of localization feature
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Slide 55
Bolia App: Nice example to use the camera of the phone
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Create lovely, useful Details
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The standard timer app, how to improve that?
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Pronto Timer App
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Summary:
1. Reduce to the essence
Dienstag, 17. Mai 2011
Summary:
1. Reduce to the essence
2. Make the design simple, interruptible and finger friendly
Dienstag, 17. Mai 2011
Summary:
1. Reduce to the essence
2. Make the design simple, interruptible and finger friendly
3. Create a clear mobile interaction design
Dienstag, 17. Mai 2011
Summary:
1. Reduce to the essence
2. Make the design simple, interruptible and finger friendly
3. Create a clear mobile interaction design
4. Take advantage of the phones features
Dienstag, 17. Mai 2011
Summary:
1. Reduce to the essence
2. Make the design simple, interruptible and finger friendly
3. Create a clear mobile interaction design
4. Take advantage of the phones features
5. Create lovely, useful details
Dienstag, 17. Mai 2011
And don‘t forget this last number...
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26% *Percentage of apps that where only used once.
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Thank you.
Dienstag, 17. Mai 2011
SinnerSchrader Deutschland GmbHVölckersstraße 3822765 Hamburg
T 040.398855-0F 040.398855-55
www.sinnerschrader.deinfo@sinnerschrader.de
Dienstag, 17. Mai 2011
Dienstag, 17. Mai 2011
Flow
Nutzerführung
Usability
Umsetzungsqualität
Interfacedesign
Markenführung
Dienstag, 17. Mai 2011
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