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Email Marketing for E-Commerce

Who am I?

Purpose● Reach your customers more effectively● Learn from your data● Increase revenue in a quick and easy way

What are your business goals?● Drive revenue● Build brand awareness● Customer retention● Repeat purchases

What we’ll cover● Getting started with email● Connecting your store● Personalization● Optimization● Automation

GettingStarted

What to focus on● Build your list● Writing and design for email● Know your audience

Build your list:● Social media● Collect at events● Signup forms at checkout● Pop up signup forms

Writing and designing for email:● Start with editorial calendar● Use clear and concise language● Have clear call to actions● Repurpose content● Images as content● Make sure your design is responsive

Knowing your audience:● Target your message ● Test to learn● Review your reports on a regular basis● Connect your services

Connect Your Store

Why is connectingimportant?● Data, data, data!● Connect your marketing

activities to sales● Target your messaging

PersonalizationTailor campaigns to ensure that each customer receives relevant content.

Why is personalizationimportant?The more a customer feels like you’re sending content that’s relevant to them, the more likely they are to make a purchase.

Personalization tactics● Customize campaign content● Send product recommendations

based on sales history● Use data like purchase history,

location, and engagement to target your campaigns

OptimizationMaking your emails the best they can be through data-based decisions.

Why is optimization important?● Different devices and inboxes/software● Provide content● Drive more activity● Better understand your customers

Optimization tactics● A/B testing/multivariate testing● Test your emails with tools like Inbox Preview● Send emails in the timezones of all your

users● Send at the best average time of day for the

subscribers on your list

AutomationCreate emails to automatically send to customers or subscribers.

Why is automation important?● Generate more revenue● Allow more time for other

marketing tactics

Automation tactics● Onboarding emails● Abandoned cart recovery● Purchase follow-ups● Best customers tool

ConclusionBring it all together

Next steps● Start with small experiments● Tie back to business goals● Always do something

ResourcesMore tools to help you sell more stuff.

What’s In Storemailchimp.com/whats-in-store

Connect Your Storemailchimp.com/connect-your-store

Our marketing blogblog.mailchimp.com

Free Skillshare coursesskillshare.com/mailchimp