shirt ops: how to make awesome t-shirts for your conference
Post on 05-Aug-2015
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@wickett // #shirtops
Lots of people have asked me how we make the shirts
for devops days austin.
This is the answer.
@wickett // #shirtops
[n.b. In 2012, we had an attendance drop from the first day to the second day. One idea we came up with is to make a
limited edition “Day 2” shirt to incentivize attendance for the second day.]
@wickett // #shirtops
92%
8%
Due to lame-ness, 92% of people never wear the shirt after the conference
* unverified market research
@wickett // #shirtops
Printing on the backLooks like a billboardWhite T-ShirtLogo way too bigNot-softCorporate Shill Look
* unverified market research
Lame comes in many forms
@wickett // #shirtops
2. Choose a few (2 or 3) other people that you input
from, but remember you have override authority. T-shirts aren’t made by committee.
@wickett // #shirtops
4. Create a contest with 99designs.
You can use my 99designs referral > http://bit.ly/shirtops
@wickett // #shirtops
5. Go for the highest level of contest you can afford and guarantee the prize.
@wickett // #shirtops
6. Be really thorough about your theme, what you like and what you
want in your 99designs contest brief.
@wickett // #shirtops
Here are some samples of briefs I wrote for my 99designs contests:
http://99designs.com/t-shirt-design/contests/los-dias-de-devops-rock-calavera-
sugar-skull-457509/brief
http://99designs.com/t-shirt-design/contests/hand-drawn-vintage-goodness-
typographers-dream-366679/brief
@wickett // #shirtops
I use RockSports, they are great. I work with James Payton >
james@rocksports.net
Their minimum run is 12 shirts. Tell him @wickett sent you for the hook up.
@wickett // #shirtops
Ask your t-shirt printer to do several different brands/
colors of shirts in the test run.
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