shifting enterprises: perspectives on cultural transformation. intrapreneurship conference numa...

shifting enterprises: perspectives on cultural transformation

milan guentherpartner, eda.c

@eda_ _c

copenhagenberlindüsseldorflondonpariswarsaw

prototype ready. and now?

eda.c [enterprise design associates] is a small but global strategic design consultancy. We work on challenges that require transforming or renewing enterprise-people relationships. We design whatever is needed to deliver.

the broken state of the enterprise

intrapreneurs are (re)designing enterprises

4 ways to make enterprises shift

the broken state of the enterprise

enterprise

enterprise

bigboringabout moneyfor pros

enterprise

big complexboring interestingabout money intentfor pros everyone

enterprise

From Old French via Middle English and Middle French “entreprise”, feminine past participle of entreprendre (“to undertake”), from entre (“in between”) + prendre (“to take”):

A company, business, organization, or other purposeful endeavour. An undertaking or project, especially a daring and courageous one. A willingness to undertake new or risky projects; energy and initiative.An active participation in projects.

Wiktionary

awkward

john gøtze

awkward

your callis importantto us

awkward

awkward

bartosz balewski

LOYALCUSTOMER

S

gerry mcgovern

gerry mcgovern

Meet the Google guys!

Google News!Google Primes for Mobile Search SurgeGoogle launches Google Artist ThemesGoogle Lets AdWords Users Buy TV AdsGoogle Ads Street View To Driving DirectionsGoogle looking to map the abyss

Sergey Brin

New Improved SearchGoogle is delighted to announce the launch of our new improved search. It’s now even easier to search on our website. Read More

WELCOME TO OUR WEBSITE!!

Gerry McGovern

Brad Tuttle, Customer Service Hell, 2011.

YES

yes

customer experience

Gerry McGovern

YES

yes

employee experience

need for change

Source: Toyota gerry mcgovern

enterprise scale

awkwardness on the rise

our challenge

3 minutes:Talk to your seat neighbour about awkward enterprises

Comic Sans

intrapreneurs are (re)designing enterprises

enterprise rebels

A tuesday in October 2003

20.13 bored, drunk and mad at ex21.48 wants to compare id pics to animals23.09 relates the site idea to turing test00.58 starts crawling pics01.06 hacks first security barrier04.00 (approx.) collected most pics

First version about a week laterShut down following Sunday night

http://www.thecrimson.com/article/2003/11/4/hot-or-not-website-briefly-judges/?page=3

enterprisedesignfeat.

#enterprisedesign

4 ways to make enterprises shift

━ 1make scope

━ 2sprint ahead

━ 3share models

━ 4aim for culture

1 make scope

enterprise innovation

a typical commercial enterprise

design in silos

design across the enterprise

concerns

what to look for?

AttitudesBehaviours

ValuesProcesses

SystemsDepartments

Capabilities

Products

RulesApproaches

DataAssetsTeams

MessagesDocuments

AppsUsers

Culture

StakeholdersIdentity

Information

BrandsGoals

Locations

Resources

Infrastructure

Activities

Values

Regulations

PerformanceTools

Functions

StructuresServices

Interactions

StructuresTouchpoints

Policies

Messages

Touchpoints

Channels

BusinessesContent

Roles

Relations

Things

Places

Organization

ExperienceArchitecture

a space of intermingled concerns

stack

enterprise models

ux elements

formulate your enterprise design challenge.

our client/sponsor says ______________________________.

In terms of

that means

exploring options with the enterprise design stack

2 sprint ahead

include relevant fields

build networks

enterprise design sprints

sprint process

actual sprint process

3 share models

custom models

draw what matters

take what already exists

actors

service identification

modelling framework

4 aim for culture

identity

momentum

sprints and models

many sprints

Opportunities Investment Initiatives Measures

Megatrendsand Leadership

Enterprise Change

Strategic Programs

Long Term Impact and Value

Observation and Problems

Understand and Improve

Systemic Projects

Performance and Quality

Insights and New Thinking

Innovation Development Projects

Specific Success Metrics

Concepts and Ideas

Try and Test Pilots Usage and Behaviours

Inspiration Delivery Prototypes Output and Execution

portfolio

ongoing initiatives+ success stories

challenges

intersection book2012

enterprise design framework

enterprisedesignframework.com

How might we make enterprises more humane?

eda.c

enterprise design associates. consultancy

milan guentherpartner

hello@eda-c.comwww.eda-c.com

_­­­­­­_@eda c

intersection bookintersection conferenceenterprise design framework