shenzhen metropolitan ● subway 8 a.m. media kit 2013 q2

Shenzhen Metropolitan • Subway 8 a.m.

Media Kit 2013

Introducing the all new Hong Kong Special Column – Hong Kong Leisure Weekend!Published every Friday, Hong Kong Leisure Weekend brings you unlimited business opportunities!

Hong Kong Leisure Weekend

§ Publication Scale No. 1

§ Exclusivities Crowd No. 1

§ Readers Consumption No. 1

§ Propagation Effect No. 1

ImpactPublication Scale No. 1§ Daily circulation of 500,000 copies§ Average of 7 people reading each copy§ Contact rate of 3.5 million readership§ The most influential newspaper medium in Shenzhen§ Issue across 131 stations of the Shenzhen Metro line § Distribution channels above the horizon, expanding to Shenzhen Baoan

International Airport, Shenzhen top offices & international chain restaurants

Exclusivities Crowd No. 1§ The only free newspaper of the Shenzhen Metro§ The only credibility medium of 5 million commuting Shenzhen white-collars§ Exclusivities rate of 80% more than any other major media in the city

Readers Consumption No. 1§ Readership are generally highly educated, the majority consist of enterprise white-

collars and management level§ They are the mainstay of consumer groups on real estate, household appliances,

daily necessities, automobile & other industries

Propagation Effect No. 1§ More than 95% of the readers will initiate access to the newspaper§ Reading frequency leading other mainstream media§ The best propagation effect medium of Shenzhen

Demographics

Source: CTR Media and Consumer Behavior Research

41%59%

Gender

MaleFemale

34.8%

50.9%

13.0%

1.3%

Age

18 - 2425 - 3031 - 4041 - 50

Source: CTR Media and Consumer Behavior Research

62.4%25.6%

5.0%

3.0%

1.3% 0.8% 0.5% 1.5%

Occupation

Enterprise Staff

Enterprise Management

Teaching, Research, Doctors, Lawyers & Other Professionals

Private Entrepreneurs

Organization Officials, Civil Servants, Government Officials

Students

Factory Workers, Commercial Service Personnels

Others

2.0%8.5%

9.5%20.6%

16.3%19.5%9.8%12.3%

Monthly Income

Less Than $3,000

$3,000 - $3,999

$4,000 - $4,999

$5,000 - $7,999

$8,000 - $9,999

$10,000 - $15,000

$15,000 - $20,000

Above $20,000

Source: CTR Media and Consumer Behavior Research

10.3%

63.2%

21.8%3.8%1.0%

Reading Layout & Content

Almost All Layout & Content

Most Layout & Content

Half of the Layout & Content

Few Layout & Content

Small Portion of Layout & Content

Source: CTR Media and Consumer Behavior Research

72.8%19.4%

11.0%

8.7%6.3% 0.6%

After Reading Treatment

Share with Col-leagues

Share with Family Members

Dispose or Sell Used Newspaper

To Recyclers

To Other Passengers

Others

13.3%

44.9%15.0%

7.5%19.3%

Concern about Advertisement

Usually Read Ads

Select Ads that Finds In-teresting

Read Creative Ads

Avoid Reading Ads but Sometimes Unavoidable

Never Read Ads

44.1%41.3%

36.6%32.6%30.1%

25.5%23.0%14.9%

7.1%

6.8%

6.2% 3.7%

Most Con-cerned Ad-

vertising In-dustriesIT Communi-

cationsReal EstateLeisureAutomobileExhibition & TourismCateringHousehold Ap-pliancesJewelryEducationFinance & In-suranceHome Building

Advertising Positions&

Rate Card

Full Page340 mm X 235

mm

Half Page, Horizontal

170 mm X 235 mm

1/4 Horizontal80 mm X 235 mm

1/4 Vertical170 mm X 115 mm

QR Offer Placement

42 mm X 78 mm

Advertising Positions

Rate Card

Material SpecificationsDigital files must be one of the following programs from Mac (not PC):§ Acrobat 4 (PDF1.3) or earlier§ Illustrator CS4 or earlier§ InDesign CS4 or earlier§ Photoshop CS4 or earlierThe final file to be converted into:§ 400 DPI, TIF, JPEG files

§ CMYK mode

Booking & Material DeadlineMaterial deadline:§ Every Wednesday before 3:00

p.m.

Payment Method§ Please contact Pure Media

Asia (H.K.) Ltd. for details

Position Size (mm) Price ($ RMB)

Full Page 340 X 235 $61,842

Half Page 170 X 235 $30,921

1/4 Page 80 X 235 $16,460

QR Offer Placement 42 X 78 $4,320

Thank You for Your TimeFor enquiries, please contact:

Roy MaManaging Director

E-mail: roy@puremedia-asia.com

Tel: +852 3428 2884Fax: +852 3421 0281

Website: www.puremedia-asia.com

Quentin AuSales Manager

E-mail: quentin@puremedia-asia.com

CJ NgSales Executive

E-mail: cj.ng@puremedia-asia.com

Scarlet YungAssistant Manager

E-mail: scarlet@puremedia-asia.com

Zachary LungSales Executive

E-mail: zachary@puremedia-asia.com