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SharpSpring vs. Act-On2016 COMPETITIVE ANALYSIS REPORT
SharpSpring vs. Act-On
SharpSpring SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than1,000 agencies use SharpSpring to deliver marketing automation to 14,000+ clients.SharpSpring doesn’t require an annual contract and is 1/10th the cost of Act-On.
Act-OnAct-On offers marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
A Research Guide for Marketing Agencies
Features Comparable
Reviews
Terms Month to month Annual contract paid up front
Annual Cost (Get Started)(Agency + 3 Clients, 100K Contacts Each)
$6,000($2,300 Get Started)
$66,528 ($69,028 Get Started)
8.1/10
Trust Radius
7.3/10
Trust Radius
5/5
MarTech
4/5
MarTech
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 2WWW.SHARPSPRING.COM
Steve Buck, Black Tie Digital Marketing
“I've used other automated marketing platforms at another agency, however
they are wildly expensive and more geared towards large business.
SharpSpring was affordable enough for our agency and our business clients.
SharpSpring is by far my favorite 3rd party vendor. Truthfully it is the
product as a whole that really made us decide we NEEDED to use it.”
What one SharpSpring partner says:
Real Results
GetIT Comms is a fast-growing B2B marketing agency that operates in 19 countries, providing regional services to some of the world’s leading technology organizations. After implementing SharpSpring for its clients, GetIT Comms experienced an average revenue increase of 20-30% per client.
Demodia is a digital marketing agency that specializes in demand generation, digital marketing, website development, and channel enablement. The agency got up and running with SharpSpring for lead generation in just over one month, and then began using it for clients and getting results in under three months.
SHARPSPRING VS ACTIVECAMPAIGN2016 COMPETITIVE ANALYSIS REPORT 2WWW.SHARPSPRING.COM
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 3WWW.SHARPSPRING.COM
SharpSpring wins on cost and contract type.SharpSpring comes in substantially lower than Act-On when it comes to monthly costs, and SharpSpring’s onboarding fee is slightly lower. In addition, Act-On locks customers into a full-year contract with payment up front, while SharpSpring customers only pay month to month and can cancel at any time.
PRICING (Agency + 3 Clients)
Commitment Due at Signing$2,300
Includes agency instance & 3 client instances
$69,028
Monthly Cost$500/mo.
Agency + 3 client instances. Month-to-month, cancel anytime.
$5,544/mo.Unlimited instances,annual contract billed in advance
Onboarding (One Time) $1,800 $2,500
Annual Cost $6,000 $66,528
Contacts 100K/instance (400K total) 400K
API Calls Included Per Day 20K/day(5K/day per instance) 1K/day
Marketing Users Unlimited 3
Sales Users Unlimited 50
Emails Included Per Month 100K(25K per instance) Unlimited
Pricing & Terms
ANNUAL COST 400K CONTACTS
Professional
$66,528
$6,000
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 4WWW.SHARPSPRING.COM
SharpSpring promotes YOUR brand.Both platforms provide agency-focused features and allow agencies to determine how to charge clients. However, SharpSpring is specifically designed to build client relationships with the agency, not with a software provider. SharpSpring agency partners can reinforce their brands throughout the client relationship.
TOTAL 7/7 1/7
Rebrandable Interface (Logo/Colors)
White-Labeled URL
Rebrandable Sales Materials
Rebrandable Notifications
Multi-Client Management Console
Add a Client In-App
Share Templates Across Clients
Agency Features
AGENCY FEATURES
7/7 1/7
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 5WWW.SHARPSPRING.COM
Feature parity in email marketing.Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.
TOTAL 8/8 8/8
Drag-and-Drop Editor
WYSIWYG Interface
Dynamic Content
Responsive Templates
After-the-Click Tracking
Render Testing
A/B Testing
RSS Email Syndication
Email Features
EMAIL FEATURES
8/8 8/8
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 6WWW.SHARPSPRING.COM
TOTAL 11/11 10/11
Unlimited Workflows and Tasks
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Adjustable Universal Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas
Automation Features
Parity in automation, but edge to SharpSpring.Automation is another area where SharpSpring and Act-On both have a rich feature set and match up evenly. SharpSpring offers personas, though, a feature that helps marketers know prospects better and target them with ultra-personalized content via dynamic emails and landing pages.
AUTOMATION FEATURES
11/11 10/11
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 7WWW.SHARPSPRING.COM
Edge to Act-On, but SharpSpring’s auto-fill can be more effective.Act-On offers progressive profiling to gather data incrementally from leads, but this is a philosophical difference between the two platforms. SharpSpring’s approach is to use auto-complete to fill in information previously provided, but it continuously allows leads the option to update their email, phone or other information that has changed since their last visit.
TOTAL 11/12 12/12
Drag-and-Drop Form Builder
Dynamic Forms
Use CSS to Match Your Site
Customized Fields
Custom Calls to Action
Auto-Complete
Progressive Profiling
Form Analytics
Third-Party Forms Supported
Third-Party Post-Back
GoToWebinar Connected
Webex Connected
Form Features
FORM FEATURES
11/12 12/12
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 8WWW.SHARPSPRING.COM
Contact tracking features pair up.Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP look-up to see visitors’ companies.
TOTAL 8/8 8/8
Identify Anonymous Site Visitors
Contact Info from Anonymous Visitors(e.g., Reverse IP Look-Up, Zoominfo)
Track Behavior History of Known Leads
Timeline of Lead Interactions
Daily Email of Site Visitors
Important Page Visit Tracking
Advanced Lead Scoring
Adjustable Universal Lead Scoring
Contact Tracking
CONTACT TRACKING
8/8 8/8
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 9WWW.SHARPSPRING.COM
SharpSpring wins with funnels.While SharpSpring and Act-On both offer landing page builders, SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels – a series of up to seven landing pages designed to work together to convert and transform visitors into leads. SharpSpring also offers a library of responsive landing page templates.
TOTAL 7/7 6/7
Point-and-Click Editor
WYSIWYG Interface
Dynamic Content
Library of Responsive Templates
Optimize for Mobile
Build Single Landing Pages
Build Landing Page Funnels
Landing Page Builder
LANDING PAGE BUILDER
7/7 6/7
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 10WWW.SHARPSPRING.COM
Blog builder unique to SharpSpring.If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.
TOTAL 7/7 0/7
Point-and-Click Editor
WYSIWYG Interface
Dynamic Content
Library of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget
Blog Builder
BLOG BUILDER
7/7 0/7
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 11WWW.SHARPSPRING.COM
Edge to Act-On in social features.Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. Act-On provides additional publishing and monitoring capabilities, which are on SharpSpring’s roadmap but aren’t currently available within the platform.
TOTAL 3/5 5/5
Social-CRM Integration
Social Profiling
Social Monitoring/Interactions
Social Publishing
Social Media Conversions
Social Media Features
SOCIAL MEDIA FEATURES
3/5 5/5
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 12WWW.SHARPSPRING.COM
Edge to SharpSpring in sales feature set.SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). Only SharpSpring offers integrated call tracking to tie leads that come in by phone back to the original campaigns.
TOTAL 6/6 4/6
Built-In CRM
Advanced Lead Scoring
Adjustable Universal Lead Scoring
Native Salesforce Integration
Shopping Cart Integration
Built-In Call Tracking
Sales-Focused Features
SALES FOCUSED FEATURES
6/6 4/6
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 13WWW.SHARPSPRING.COM
Parity in platform features.The platforms stack up well here, with a slight edge going to SharpSpring for reporting capabilities.
TOTAL 7/7 6/7
CMS Compatibility
Open API
Zapier Integrations
Multiple Device Tracking
Third-Party/Native Form Compatibilty
Native Salesforce Integration
Advanced Reporting/Data Exports
Platform Features
PLATFORM FEATURES
7/7 6/7
Professional
SHARPSPRING VS ACT-ON2016 COMPETITIVE ANALYSIS REPORT 14WWW.SHARPSPRING.COM
Migrations – two vs. unlimited.Act-On only supports migration from Marketo and HubSpot. Whether you’re coming from HubSpot, Marketo or any other marketing automation platform, SharpSpring will guide you through the process.
TOTAL 4/4 3/4
Dedicated Customer Success Manager
Platform Migration Support All Platforms Marketo/HubSpot Only
In-App Contextual Support Videos
Phone/Email Support
Partner Support
PARTNER SUPPORT
4/4 3/4
Professional
SHARPSPRING VS ACT-ONNOVEMBER 2016
WWW.SHARPSPRING.COM
Grow your agency.
Tie your customers to you.
Features Comparable
Reviews
Terms Month to month Annual contract paid up front
Annual Cost (Get Started)(Agency + 3 Clients, 100K Contacts Each)
$6,000($2,300 Get Started)
$66,528 ($69,028 Get Started)
8.1/10
Trust Radius
7.3/10
Trust Radius
5/5
MarTech
4/5
MarTech
Professional
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