sharon mcfarlane - lac 2017 - creating meaningful and useful content that resonates with your users

Post on 03-Mar-2017

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1. know your audience 2. MAKE IT EASY

3. keep improving

CONTENT IS

KING

CREATING MEANINGFUL CONTENT THAT WILL RESONATE WITH YOUR USERS

52% of marketers find produCING CONTENT that resonates with users

their SECOND biggest challenge.

CREATE A CONTENT STRATEGY

user persona

content that works

tailored content

benefits of a content strategy

• improved serps results • traffic and conversion increase • cheap and reliable

• improved serps results • traffic and conversion increase • cheap and reliable

THANK YOU

sharon mcfarlane managing director

sharon@crystalcontent.co.uk crystalcontent.co.uk

0141 248 2141

thank you

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