sharon goh brand design portfolio

Sharon Goh’s Design works

Brand commercialization to Asia

Car interior design marketing

Unifying a worldwide brand

Target Persona branding

Asics

Research on massage shavers Gamers’ interface laptop design

Sharon Goh  About me -­‐  7   years   product   design,   global   branding   &   consumer   research   in  

Singapore  and  the  Netherlands  

-­‐  Energy,   healthcare,   mobile   payments   and   consumer   electronics  projects  in  Shell,  Philips,  UL,  Ferrari,  Asics  

-­‐  2008  –  Dutch  government  scholarship  to  study  Masters  of  Science  in  Strategic  Product  Design  in  DelI  University  of  Technology  

 Brand  strategy  exper.se  

My Core Competencies

- InnovaLng  new  communicaLons  with  technology

 Global  consumer  research  experience  

 Digital  innova.on  knowledge    Crea.ve  design  skills  

- Designing  unique  brand  promoLon - Experience  in    SPSS,  quanLtaLve  and  qualitaLve  research

- User  experience  and  3d  design

1.  Shell  Brand  consulta.on  

4.  Print  &  Digital  Communica.ons    

2.  Brand  policy  wri.ng  

3.  Packaging  design    

Global brand communications

Shell retail communications - Designing the message through the customer journey

Understanding  the  customer  journey  to  design  adver.sing    

Packaging  designs  

Shell digital innovation - Analysing imagery to create the future energy app

Using  3M’s  VAS  System  eyeball  tracking  to  analyzed  the  strong  points  of  Shell  adver.sing    

1.  Probes  designed  to  sensi.se  before  session  –  sharing  everyday  running  experiences  

4.  Runner  shoe  design  detailing  study  improvement  3.  Colour  &  materials  studies  for  3  runner  personas  

Dutch runner Sports shoe C&C research

2.  Context  mapping  to  define  3  runner  personas  (Back  to  basics,  Fashion-­‐oriented,  Compe..ve)  

1.  Mobile  Payment  &  Transport  Trade  show  adver.sing  

4.  CRM    Management  adver.sing  

2.  Mobile  payment  technology  services    

3.  UL  Corporate  branding  

Global mobile payments advertising

UL technical innovation branding - Marketing mobile innovations and connectivity

Transac.on  security  services:                                          mobile  payment,  transport  e-­‐.cke.ng,  

tes.ng  and  cer.fica.on  between  banks,  governments  and  mobile  

operators.  

1.  Asian  shopping  consumers  &  retailers  study    

4.  Different  brands  associa.on  &  customer  percep.on  

2.  Customer  Segmenta.on  analyses  from  surveys  

3.  Product  values  different  customer  groups  look  for  

Asian region Commercialisation

senz˚ brand commercialization to Asia

Crea.ng  shops  aimed  towards  expanding  the  premium  product  range  in  weather  protec.on.    

Laptop User Interaction Design

Intel laptop design

Turntable,  Dual  console  keypad  feature,  Touch  sensor  entertainment  system    

Laptop Materials Studies

Intel laptop design

Turntable,  Dual  console  keypad  feature,  Touch  sensor  entertainment  system    Turntable,  Dual  console  keypad  feature,  Touch  sensor  entertainment  system    

2.  Defined  how  Ac.flow  aerodynamics  technology  appeal  to  Ferrari  car  users  –  40-­‐50  year  old  innovators    

1.  Historical  leitmo.v  designs  of  cars  and  its  interiors  

4.  Prototype  User  driving  –  Air  pressure  sensor  tes.ng    3.  Vision  –  Interac.ve  Sensory  Sea.ng  System  

Aerodynamics Ergonomics Research

1980s  

1990s  

2000s  

Bass  innovaLon  model  

Ferrari F430 car interior vision

1.  How  men  from  different  ethnic  groups  value  shavers  

4.  Massage  pad  design  features  

2.  Electrowave  massage  Innova.on  Studies  

3.  User  scenario  –  Shaving  as  a  relaxa.on  exercise  

Massage Shaver Research

ARIES massage shaver

Smooth  pulsaLng  of  the  massage  pads  provides  a  soothing  therapy  on  the  face    

Retractable  massage  pads  for  ease  while  shaving  

Philips massage design

1.  Observa.onal  Studies  of  ladies’  feet  problems  from  wearing  high  heels    

4.  Product  scenario  –  Beauty  massage  for  .red  feet  

2.  Current  technology  trends  of  body  wellness    

3.  Incorpora.ng  UV  light  &  Aromatherapy  to  design  

Health & Wellness Female feet Care

More Details of my Design Research Experience … …

“Life is as high as the sky, You’ll never know what you can design, unless you try.”

Thank you for viewing my portfolio!

sharonpuayngee@gmail.com

+65 86916511 + 31 628617053

sharon goh