sharing is broken! let’s fix it with the mobile devicescourses/cs294s/slides/cs294s.pdf ·...

Monica LamStanford University

Sharing is Broken!Let’s fix it with the mobile devices

Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony EricssonFunded by an NSF Expedition, 2008

Why?

"You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post."

Terms of Service 

"You own your data."

“You permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you"

“You understand that we may not always identify paid services and communications as such.”

Corporate Confidential

Messaging = Portal of Mobile Commerce

Online commerce

Offline commerce

P2p payment

Banking

#1 game revenue ($3.5B/H1, 2014)

Sports, Entertainment, AdvertisingBusiness communication

Browser & search

Industry: Open competition?

Consumers: Privacy? education, finance, health, commerce

Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson

ProgrammableOpen Mobile Internet

2020

$10M NSF GrantStanford University, 2008

Same project that funded Software Defined Networks

A. Research

B. Entrepreneurship: Go-to-market

C. Predictions of 7 New Mobile Paradigms

Real World Impact

3 Years = 3 Failed Attempts

PrPl: Superset of Diaspora (2009)Not deployableMust interoperate between those who do and those who don’t care about privacy

Junction: Connect devices on the spot (2010) Local interactions should be an optimization

Mr. Privacy: app platform on Email (2011) Email is too old, insecure, fragmented

Yesterday’s Closed & Centralized

Networks

Tomorrow’s Open & Distributed

Network

Baidu

Flickr

OpenMessaging

Universal Communication (owns no data)

cloud

Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012

Omlet Communication Platform

Cloud Services

Dist. Semantic File System

Open Messaging Service

p2p webapps

native apps

OEM apps

server apps

B. EntrepreneurshipGo-to-Market

Open Systems = Powerful Partners

OPEN

SOCIAL NETWORK

MESSAGING

APP PLATFORM

Whatsapp

CLOSED SYSTEMS

iMessage

I.O.T. Android iOS WindowsTizen WebOS

iCloud

Corporate Confidential

A New Mobile Ecosystem

Apps

Communities Cloud Services

Device Makers

...

Telcos

games financehealthentertainment

sports education

Corporate Confidential

0"

0.5"

1"

1.5"

2"

2.5"

Q1" Q2" Q3" Q4"

Downloads"

MAU"

Omlet Chat

“We were not happy with the mainstream ones (Kik, Line, Groupme, Kakao, Palringo), and found your app, which is far superior.” - a gamer

“Something we use probably 18 hours a day” - a gamer

Total Downloads: 4,000,000Monthly Active Users: 600,000Avg. US engagement: 60 min/month

“Omlet is an insanely ambitious assault on the entire Facebook model”.

“This Stanford team is reinventing the entire Internet for just $10M”

SxSW accelerator finalistMost tweeted app at SxSW launch, 3/2014

C. 7 Predictions on New Mobile Paradigms:

Experience/Systems

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chat with business

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

From the Users

“So far though Omlet, gotta say ..... It's fab.”

Gree: Crime City, Modern War, Kingdom Age“We were not happy with the mainstream ones (Kik, Line,

Groupme, Kakao, Palringo), and found your app, which is far superior.”

“I am sure as an App this is one which most gamers would use once they are aware of it.”

“Something we use probably 18 hours a day.”

GameManager.prototype.shareScore2=2function2()2{22var2text2=2"2048";2222222var2rdl2=2Omlet.createRDL({222222noun:2"score",222222displayTitle:2text,222222displayThumbnailUrl:2"http://emmafuller.github.io/2048/meta/appleLtouchLicon.png",222222displayText:2"I2scored2"2+2this.actuator.score2+2"2points2at220482Game.22My2highest2tile2was:2"2+2this.bestTile2+2".22Tap2here2to2try2to2beat2my2score2:P",222222json:2{},222222callback:2window.location.href,22});22Omlet.setPasteboard(rdl);22Omlet.exit();22};

2048+

p2p webapp: html5 + Omlet API

Snap

Author: Rishabh Jain Sophomore

Harker High Schoolin 2 days

Self-destroyingphotos

Software EngineeringCollaboration

Git Chat Real-Time Chat

forcode checkins*

*app built in 2 days

p2p webapps will replace many companies:

evite, doodle, webex ...

#7

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chat with business

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

Download Omlet to join the demo in Mobile Groups

On the Spot Sharing

Photo albums created togetheron the spotin real-time on our phones.

Photo albums created togetheron the spotin real-time on our phones.

Photo albums created togetheron the spotin real-time on our phones.

Photo albums created togetheron the spotin real-time on our phones.

Parties, meetings, conferences, classroom, ...

Collaborativephoto albums

From my phone on stage

From my watch on stage

Back stage

Off stage

At a concert ...Gabriel & Dresden

Software for mobile groups

with no 3rd-party owners

#6

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chat with business

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

Collaorative Android GalleryCollaborative albums Chat with friends

Heart the pictures right in the galleryAlbums with social features

Semantic File System Never forget a name, event, photo ...

event

name

Corporate Confidential

OEM Partnerships

Omlet

SocialGallery

Omlet in SMS

Share photos via the

lockscreen

ShareThemes Omlet

Arcade

Built by OEMs

Shipped 4/141st Google tabletUS market 4/15$100-200 Intel25M units ’15

Announced 1/15#3 in the world100M units in ’15

OEM #3

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chat with business

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

Facebook founded at Harvard 2004Enhancing the boys-meet-girls network

$200B

$715M, 2012 $10B, 2014 $19B, 2014

Single-Purpose Social Networks

General-PurposeGroup

Communication

$140B, 2014$488M rev Q2

Gets 85% of games

VerticalSocial

Networks

Instagram Snapchat Whatsapp WeChat Uber

$17B, 2014

As Facebook becomes generic ...

Stellar

driverrider

payerpayee

universitystudent

doctorpatient

GlobalOncology

Omlet chat

P2P powered by Omlet chat

peerpeer

Vertical Social Networks with Trust

...

Vertical Social Networks Uber-ized

#4

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chats with businesses

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

chatapp

Chat Apps replace usage of ...

United Would you like to check in to your flight to Chicago on UA 705 tomorrow?

Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No

B2C C2B

United Would you like to check in to your flight to Chicago on UA 705 tomorrow?

Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No

B2C C2B

Stanford University

Stanford University Are you hurt by the earthquake?

Have you seen Ben Dodson since Saturday, please tell us when? dd:hh:mm and where? _________. Forward this inquiry to Ben’s friends.

I’m safe! Help!!

C2B

United Enjoy your flight to Chicago on UA 705. Thanks for flying United.

flight info

lost bags

missed flight

mileage plus

Personalized app-supported chat as a B2C2B interface

#3

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chats with businesses

2. Distributed internet of things

1. Identity-based networking protocol

7 New Mobile Paradigms

Bloomberg, Jan 7, 2014

Forbes, Jan 13, 2014

“ACQUIRES SMART

MAKER NESTFOR $3.2 BILLION”

THERMOSTAT

Who will be the Google of the Internet of Things? Financial Times, May 1, 2014

Yesterday’s Closed & Centralized

Networks

Tomorrow’s Open & Distributed

Network

Baidu

Flickr

OpenMessaging

Foundation: No data monetization

cloud

Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012

INTERNET OF THINGS & PEOPLE

Yesterday’s Closed & Centralized

Networks

Tomorrow’s Open & Distributed

Network

OpenMessaging

p2p WebApps

Android iOS WindowsTizen Firefox OS

Omlet open messaging

Distributed IoT

Internet of ThingsDistributed

#2

7. P2P webapps replacing silo’ed experience

6. Dynamic data exchange for mobile groups

5. Natively social phones

4. Uber-ized vertical social networks

3. Personalized chats with businesses

2. Distributed internet of things

1. P2P data network: killer app for SDN

7 New Mobile Paradigms

MainFrame

PCs

Cloud

Mobile

ComputerPendulumDawn of

a Privacy Economy&

Distributed Computing

Jump in! Pitch in!