sharepoint: it’s geek to me

Post on 10-Feb-2015

1.437 Views

Category:

Education

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Perkins Eastman case study presented at the J. Boye Philadelphia 12 conference by Beth Baxendale. Since our founding in 1981, Perkins Eastman has become a leading international architecture firm. As a knowledge-based firm of nearly 650 professionals in 13 offices worldwide, we rely heavily on our intranet to cultivate and share insights throughout our architectural practice. We launched SharePoint in 2009, and like so many others we have struggled to get widespread user adoption of the new contributive online environment. Over the past year, taking our firm-wide Green Committee as a test group, we set out to make converts. Our breakthrough moment was realizing that terminology, not technology, was what put users off. Making simple adjustments to our geeky technical language, adopting in its place vocabulary more friendly to the user group, helped them connect with their site. For the Green community—concerned with green design and environmentally sustainable architecture—what could be more appropriate than language that conveyed the organic nature of knowledge harvesting and sharing? No longer identified as end users, the group now sees themselves as developers of a profitable intellectual farm rather than the tenants of a restrictive information warehouse. SharePoint is no longer just another in a long line of applications with its own jargon to decipher; it is their acre of land in which to plant insights, lessons learned, and shared resources, yielding a bounty that can be harvested and shared by all. With the language barrier cleared, the group has begun tilling, contributing openly to site development and planning. And some seeds are already going in the ground: they now exchange links, participate in forums, share documents and generally behave in a way that makes it clear this is finally their farm. Want to really leverage the power of SharePoint? Know this: If they build it, they will come.

TRANSCRIPT

© 2010 Perkins Eastman Architects, PC

SharePoint: It’s Geek to Me

Cultivating a profitable intellectual farm in SharePoint

9.May.2012

NORTH AMERICABOSTON, MACHARLOTTE, NCCHICAGO, ILNEW YORK, NYSAN FRANCISCO, CAPITTSBURGH, PASTAMFORD, CTTORONTO, ONWASHINGTON, DC

SOUTH AMERICAGUAYAQUIL, ECU

ASIAMUMBAI, INDSHANGHAI, PRC

MIDDLE EASTDUBAI, UAE

The History

1990 = ~30 employees, 1 office 2012 = ~600 employees, 13 offices

Our Tools

Knowledge Resource Team We provide knowledge management for the firm Among our many tools is the firm’s SharePoint-based intranet

ORCHARD ORCHARD is what we call our intranet It is the central source for all internal company information /

communication

The Importance of Knowledge Management in the Architectural Industry

IT only addresses the symbolic processes

Storing of plans, project descriptions, and project photography

Knowledge Management capitalizes on the informal discussions that surround the project

Lessons learned Insights Innovation

The Green Community

Initial Issues

An abundance of emails sent to distribution lists

Authoritative information is lost

Insights are lost

Need for identifying green projects

Need to identify LEED accredited individuals

Need for accessing LEED score sheets

Confusion between SharePoint and the database

“The relation between what we see and what we know is never settled. Each evening we see the sun set. We know that the earth is turning away from it. Yet the knowledge, the explanation, never quite fits the sight.” ― John Berger, Ways of Seeing

Perception has a direct impact on an individual’s motivation and acceptance of

change

People perceive things differently

Language as a barrier

What they hear

Language as a barrier

Tearing down fences

What they understand

Tearing down fences

Explaining the Database

The Database

Acres of land to plant seeds of information

Explaining SharePoint

SharePoint

Sharecropping on ORCHARD

Knowledge Sharing

The Green Community Site

Silos of Authoritative information

Libraries

LEED Certified Projects

Discussion Boards

Green Community Forum

Staff Search

Search for Accredited Staff

Video Presentations

Blended Learning

WebEx Presentations

Blended Learning

Study Guides

Reduction in the number of attachments in emails

Reduction in volume of email

Reduction in shared drive use

Increase in use of intranet

| 15%

| 85%

| 45%

| 85%

Metrics for Project Success

End Users

End Users don’t care what the solution is . . .

They just want their organizational problems solved.

Discover the real, tangible business problem . . .

And propose a solution, even if it is partial.

Step One: Identify needs by asking them how they want their site to work. (let them feel as if they are building it.)

Key Steps

Step Two: Build a site (together) that addresses the needs

Step Three: Call it something other than SharePoint

Step Four: Refer to Web Parts, Wikis, Forums, etc. as something that allows them to make useful connections.

User Group: Sales Team

Developing a language for other user groups

Database Warehouse

SharePoint

Showroom“Sales” Team Site

Store

=

=

=

Become a member of the site development team.

Listen more than you talk!

Engage

Participate in the same way you want your users to participate in the finished site.

115 Fifth AvenueNew York, NY 11211T. 212.353.7200F. 212.353.7676

WWW.PERKINSEASTMAN.COM

top related