shailesh rao, tronic studios, now is digital

a cross platform digital media and experiential studio

Diesel StoreEvent and Installation, NYC

GE CampaignOOH - Nextfest

Hewlett PackardPermanent Brand Installation, Palo Alto

Target CampaignTV + OOH - Victory Park, Dallas

Microsoft - LaunchJFK, Times Square, Theatrical Trailers

XeroxInteractive Airport Installation

YAHOOGesture Based Installation

GEVisible You

Under ArmourPop Up Store Experience

AT&T Olympic SponsorshipAugmented Reality App + Microsite

Augmented Reality + Virtual Goods = Real World Rewards

• Ubiquity of mobile platforms

• Driven by the user

• Interconnected nature of devices

THE MOVE TO MOBILE

OUR PLATFORM

• GPS-driven, markerless technology

• Cost-efficient + quick to implement

• Highly segmented geo-targeting

• Regional, national or global

• More shareable and social

• Reach users at pace & pattern of life

• Be anywhere, at anytime

• Support existing campaigns

• Host a wide variety of experiences  

• Able to use existing assets

• Easily link to online properties like websites and social networks

• Quickly respond to behavior patterns and user interests

EASY EXECUTION

CURRENT CONCEPTS

VIRTUAL PHOTO BOOTHS

• Make the check-in visual, brand-centric, fun, and more shareable• People can interact with favorite characters, bands, or celebrities• Shared images are a great source of secondary marketing collateral

INTERACTIVE TV

• Uses AR to create a whole new media channel• Interactive promotions can be directly tied to televised shows

INVISIBLE POP UP STORES

• Brands can set up retail points-of-sale anywhere in the world• Drive people to product, but also bring product to the people

• Specialty-timed “Flash Sales” of exclusive or limited-run products • Can be activated anywhere including people’s homes• Link promotions to real world events (Oscars, World Series, etc.)

V-COMMERCE

WHAT’S NEXT

• Modifiable interactive layer within retail environments• Deploy section or product-specific AR experiences• Info channel relays additional & upcoming product info• Integrate retail transaction drivers

INTERACTIVE INTERIORS

GAMING & GUIDES

• Position brand interactions as amusing game-like experiences• Tie directly into ongoing rewards programs • Create layered, ongoing and rich alternate reality games

VIRTUAL GIFTING & UGC

• Virtual purchases redeemed for physical goods • Send products to friends and family across the globe • Invite people to interact with and expand the fabric of a brand

Shailesh RaoVice President, Business Developmentshai@goldrungo.com

GoldRun132 W 28th St, 4th FloorNew York, NY 10016917-549-0704

THANK YOU