seven deadly sins of church communications

Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us

Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us

SIMILARITIES ABOUND

WHAT WE DO

Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us

AMBIGUITYblurry or boring vision1

PARADOXineffective leader communication2

UNCERTAINTYdecentralized process and people3

BEWILDERMENTdisorganized messaging4

SEPARATIONfailure to meet generational needs5

CONTRADICTIONbad branding6

GLUTTONYover-communicating7

REVIEW

1. AMBIGUITY - blurry or boring vision2. PARADOX - ineffective leader communication3. UNCERTAINTY - decentralized people & process4. BEWILDERMENT - disorganized messaging5. SEPARATION - failure to meet generational

needs6. CONTRADICTION - bad branding7. GLUTTONY – over-communicating

CENTRALIZED COMMUNICATION FUNCTION

Job Descriptions: evan@fishhook.us

1

TIERED COMMUNICATION2

TIERED COMMUNICATION

Tier 1

Tier 2

Tier 3

Tier 3

Tier 2 & 3

RALLY AROUND THE CHURCH’S COMPELLING VISION3

COMPELLING VISION

COMPELLING VISION

COMPELLING VISION

COMPELLING VISION

STRENGTHEN BRAND IDENTITY4

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

BRIDGE GENERATIONAL COMMUNICATION5

ONLINE & PRINT

MOVE FROM GIVING INFORMATION TO COMMUNICATING MESSAGES THAT EVOKE AN EMOTIONAL RESPONSE

6

EXAMPLES

EXAMPLES

EXAMPLES

To view this video, go to https://vimeo.com/24008655Other examples at http://www.golove.org/thatsmystory/

REVIEW

1. Centralized communication function2. Tiered communication3. Rally around the church’s compelling vision4. Strengthen the brand identity5. Bridge generational communications6. Move from giving information to communicating messages that evoke responses

CEU CODE: 12C07v

Twitter: @EvanMcBroom Facebook.com/fishhookhq fishhook.us