setting up an online shop - boles of boyle casestudy
Post on 19-Jan-2015
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Boles of Boylewww.bolesofboyle.com
The online market
Why go online?
• 81 % of people in Ireland online
• 1.2m use smartphone
• 70% of active online population are shopping online
Clothing and accessories
36% of purchasers research online first
Google - market research
Online Strategy
Website - must haves
• cost effective to own in long-run
• flexible
• easy to update
• respond to business needs
• respond to social needs
Website Requirements
Content Management System
- easy to update
Add new products
- price
- description
- size
- sale / promotion
Website Requirements
Add new blog posts
Custom posts that correspond to
- feature seasonal styles
- feature brands
- feature in-shop events / sales
- use as a networking tool
Website - must haves
• cost effective to own in long-run
• flexible
• easy to update
• respond to business needs
• respond to social needs
Next Steps
Questions?
http://www.bolesofboyle.com/facebook
Umbrella.ie
Website Development
www.bolesofboyle.com
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