set smarter marketing goals (slides)

Using SMART Goals to Guide Your Social Efforts

@kayak360

Before you can be successful, you have to decide what success looks like.

Specific Measurable Attainable Relevant Time-Bound

SMART Goals are:

“attract more followers” is too vague.

Specific

The best goals are numeric.

Measurable

Aim for something you can actually achieve.

Attainable

Social goals should align with big-picture goals.

Relevant

“Someday” doesn’t cut it.

Time-Bound

Setting Your Own SMARTer Goals

Bad SMART Goals for social media:

Gain more followers for CraftBeerRandy

Good SMART Goal:

Attract 1000 followers who are interested in craft beer for @CraftBeerRandy on Instagram by posting about craft beer 2 times per week

(on the weekends when most people are drinking beer) by May 2016.

Good SMART Goal:

Specific People who are craft beer fans

Measurable 1000

Attainable Yes

Relevant Are posts about craft beer interesting to fans? Yes

Time-bound by May 2016

Now what?

Set more SMART Goals

Attract 500 followers who are interested in craft beer for @Beerboxes by Ivan by posting

photos of the boxes with and without beer 2 times per week (on the weekends)

before Father’s Day (June 16).

When you’re SMART about social media, social media works harder for you.

Empowering you and your online marketing to succeed

KAYAK Online Marketing

www.kayakonlinemarketing.com