session 3: ivan ho pfizer / counterfeit medicines threat to patient health and safety
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Counterfeit Medicines Threat to Patient Health and Safety
Ivan Ho Director, APAC Region
February 2015
Copyright© Pfizer 2015
Manufactured Under Conditions Like This…
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Copyright© Pfizer 2015 3
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…Rather Than Like These…
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+
+ +
Placing Emphasis on Appearance, Not Efficacy
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No active ingredient Chalk
Wrong active ingredient Wallboard
Pesticides Brick dust
Heavy metals Printer ink
Arsenic Leaded highway paint
… And Containing …
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… But Virtually Indistinguishable
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Scope of the Problem
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Counterfeit Pfizer Medicines
As of December 31, 2014, counterfeit Pfizer medicines confirmed in at least 108 countries
x x
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Forging Effective Partnerships to
Mitigate the Threat
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Pfizer’s Anti-Counterfeiting Program
Copyright© Pfizer 2015
Vice President and Chief Security Officer
John Clark
Americas Strategic Planning Intelligence
Europe Middle East Africa (EMEA)
Asia Pacific Region (APAC)
Global program Aggressive
Pro-active
Comprehensive
Regional teams of
investigators Experienced
Critical law enforcement
contacts
Forging effective partnerships with enforcement and regulatory
authorities around the world to disrupt the flow of counterfeit versions
of Pfizer medicines
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Monitoring Program: 2010
Initiated monitoring program to identify
pharmacies dispensing counterfeit Viagra
Identified 12 retail outlets that repeatedly
sold counterfeit Viagra
80 officers mobilized for raids by
Economic Crime Prevention Centre/MJIB
Provided lab analyses for prosecution
Sin-Jhog Pharmacy (top) and Bai Jian Pharmacy (bottom) were
among the 12 retail outlets raided by authorities in June 2010.
14 Copyright© Pfizer 2015
Operation Cloud Dragon
Network smuggled counterfeit medicines
from China to Taiwan
First official joint counterfeiting investigation
Facilitated by GS
Simultaneous raids in Guangdong and
Taiwan
Subsequent raid on manufacturing site
(Guangdong Provincial PSB )
Subsequent enforcement actions against
downstream dealers (MJIB)
MJIB focused media attention on threat
counterfeit medicines pose to patient health
and safety
Network used crayon to
enhance color of the Viagra
tablets they distributed, such
as that shown above.
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Supporting Law Enforcement Investigations
Investigation by Changhua Prosecutor disclosed that network
trafficking narcotics also trafficking counterfeit medicines
In raids, authorities seized narcotics and counterfeit Viagra
Global Security providing investigative support and lab analysis
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Analysis Requested by Health Bureau, Yilan County
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Viagra, seized by officers during raid on sex shop, forwarded to Pfizer.
Analysis, coordinated by GS, determined the tablets were counterfeit.
Analysis Requested by Health Bureau, Taipei City
Copyright© Pfizer 2015 18
Norvasc, received from complainant, forwarded to Pfizer. Analysis,
coordinated by GS, determined the tablets were authentic.
Copyright Pfizer 2015 19
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