seo trends & tips: beyond the basics
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Search Engine OptimizationBeyond the basics
November 2010
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SEO Basics
Research: Know what terms people search for
Keywords: In URLs, metatags and content
Content: New, relevant and keyword focused
Google.ca/places: List your local business
Backlinks: Inbound and outbound
xwww.dialogueonline.ca/marketing-SEO-meeting-schools-2010.php
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Do you know what’s happening?Google is always changing
More prominent ‘Google Places’ results
Multiple results for individual domains
Website previews prior to clicking
Personalized results... there is no ‘norm’
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Do you know what’s happening?Google is always changing
Places
multiple results
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Do you know what’s happening?Google is always changing
Preview
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Four strategies for 2011 Beyond basic SEO
Blogging
Community Involvement
Social Media Optimization
Backlinks
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Blogging or content developmentStrategy #1
Know what is happening in your industry
Focus on unique and relevant content
Promote via all media sources: Twitter, Facebook, Newsletters...
Submit your blog to directoriesblog.botw.orggoogle.com/newsblogged.comEzineArticles.comArticleDashboard.com
No time, guest blog
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Blogging or content developmentStrategy #1
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Community and forum involvementStrategy #2
Provide advice and answers to questions
Add a hyperlink to your website
Reach a new audience
Be an expert
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Strategy #2Community and forum involvement
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Social media optimizationStrategy #3
Focus on proactive online reputation building
Deliver a consistent message across all platforms
Always think about repurposing content
Remember SEO basics: content, titles, keywords
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Social media optimizationStrategy #3
Consistent message across all platformsNovember 2010
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Building backlinksStrategy #4
Link Bait:
Content that entertains, informs and attracts inbound links (blogs, photos, videos)
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Building backlinksStrategy #4
Be first - watch for news and issues in your industry and write about them
Focus on locally targeted content
Less is more. Be concise, attention spans are short.
Provide advice or a ‘how to’ guide. Share your expertise
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Useful online management toolsResources and tools
See if your brand name is available on 160 networks
Social network management
Shows the social impact a particular URL has
Search Forums for topics of interest
Set up alerts for your brand/keywords on social sitesx
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Resources and tools
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Resources and tools
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Resources and tools
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Search Engine OptimizationBeyond the basics
YouTube.com/OurKidsDOTnet
Facebook.com/PrivateSchoolEducation
@OurKidsNet @AgnesStawicki
OurKidsMedia.com 1.877.272.1845 x31
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