seo training for marketeers

Marketing Training Event

SEO

What is SEO?

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(c) www.renegreve.nl

Why is SEO important?

More clicksMore visitorsMore leads

“The higher the rankings

the more visitors”

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SEO-secrets

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but, …

There are no secrets, but 500 till 600 factors that need to be considered by building, filling and optimizing a website.

Such as:

domain, title, description, url, content, site-structure, visitors, speed, external links, social media, etc., etc., etceterateratera….

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Succes

Only changing title can leads to an incredible increase at Google.com!

p/a:

78 => 4

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What is the title?

‘Not seen’ for visitorsShow in search enginesLeads to clicks or notThe most important SEO-factor (at the

moment…)

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(c) www.renegreve.nl

What can you do?

1) Use the right keywords

2) Writing the right titles and descriptions (HTML-tags)

3) Writing SEO-friendly content

4) Linkbuilding

5) Using social media

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1. Use the right keywords

Not to genericPeople using it at the search engines, how

many hits (use Google Trends)Out off your own mind, but in customer’sSearch volume (Google Adwords Tool)Be creative

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(c) www.renegreve.nl

Bron: Google Adwords Tool

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SEO for Specialists

Use the KEI: Keyword Effectiveness Index <=

Search volume divided by the number of hits.

“The higher the KEI, the better!”

The right keyword…

Gives an answer!

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2. Writing the right titles

Title: 60-65 charactersDescription: maximum 160Main keyword first in title, avoid company-

nameBe descriptiveOne keyword/pageUnique! No duplicating

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3. Writing SEO-friendly content

Use, not overuse (!), the keywordWrite a header (H1)Introduction, to-the-pointGive the answer people are looking forUse listsUse images (with alt-tags) and a lot of

white space

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BBC newssite

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4. Linkbuilding

Use the right hyperlinks, p/a seo-specialist ;-)

Write relevant articles and press releasesPut and send them on site’sMake a own personal blog about your

work at the business >>

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Relevant sitesApproaching clients, customers and

suppliers and ask for a linkAgain: be creativeDon’t stop. You are never ready to rest! It’s not the click what’s so important, but

the hyperlink.

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The less links on a page, the betterPageranking is not importantSearch for relevant sites

Be active on the web. Give answers and the right stuff for a backlink.

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5. Social media

Put your site in the center of your social media campaign (Link Wheels!)

It gives an enorm boost to your site

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Link Wheels

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Pollination social media

Own site in the middle

Each social media links to own site and other medium

Use the right anchortekst

Any questions?

Meet me at:

www.ReneGreve.nl