seo tips for bloggers - ebriks infotech

What the Heck is SEO?

Search Engine Optimization

Making websites easier

for search engines to understand.

What the Heck is SEO?

So they can

read your content.

Understand it.

And return it in search results.

What the Heck is SEO?

What the Heck is SEO?

So that you get more .

What the Heck is SEO?

And more readers!

What the Heck is SEO?

And book deals. ;-)

Source: Adventures in Dressmaking

How Search Engines Work

Search engines are robots, kinda.

How Search Engines Work

How Search Engines Work

The robot returns the data to the search engine.

How Search Engines Work

When you search Google, you’re searching through

that collected & organized data.

SEO Basics Knowing how engines work,

we can optimize sites to

rank higher & be more visible.

SEO Basics The components of SEO

Onsite

• Content

• Meta Data

• Accessibility

SEO Basics

Offsite

• Links

• Social Signals

The components of SEO

Onsite

• Content

• Meta Data

• Accessibility

Choosing Keywords So let’s good to the good part.

We’ll start

with Keywords.

Choosing Keywords

When people search the web,

they think in keywords.

Choosing Keywords

Choosing Keywords Finding great keywords is all about:

• Understanding your readers.

• Understanding your content.

• Connecting both for search engines.

Choosing Keywords Some tools:

• The Keyword Tool from AdWords

• Google Autosuggest

Choosing Keywords AdWords

Keyword

Tool

AdWords Keyword Tool

Choosing Keywords Google AutoSuggest

Choosing Keywords Finding an SEO Opportunity Gap.

Choosing Keywords Are keywords really that important?

Optimizing a Blog Post

Getting to the point,

here’s how we optimize

a blog post.

Optimizing a Blog Post The Title

Optimizing a Blog Post Your Content – senior photo sessions

Optimizing a Blog Post Your Content – thanksgiving serving dishes

Optimizing a Blog Post Headings

H1 Heading

H2 Heading

H2 Heading

Optimizing a Blog Post

Descriptions

Optimizing a Blog Post

Meta Keywords

Optimizing a Blog Post Promote your post to make sure people see it.

–Google+

–Twitter

–Facebook

Optimizing Your Blog Optimizing your blog is important, too.

Optimizing Your Blog Navigation

Optimizing Your Blog Categories & Tags

Optimizing Your Blog Blogrolls & Links

Optimizing Your Blog Sitemaps

Optimizing Blogger Settings > Search Preferences

Optimizing Blogger Post > Post Settings

Optimizing Blogger Settings > Search Preferences

Optimizing Blogger Settings > Other

Optimizing WordPress WordPress SEO by Yoast

Optimizing WordPress SEO > Titles & Meta

SEO > XML Sitemap

Optimizing WordPress Settings > Permalinks

Optimizing WordPress Google Analyticator

Optimizing Squarespace Settings > Site

Settings > General

Optimizing Squarespace Settings > Site

Settings > General

Links, Social, & More

Easy ways to get links to your website.

• Be helpful.

• Be controversial.

• Guest blog.

• Link out.

• Make friends.

Links, Social, & More

Easy ways to get links to your website.

• Promote other people.

–Interviews

–Roundups

• Comment

• Social Profiles

–Google+ About Section

Links, Social, & More

Leveraging social.

• Use social to promote your posts.

• Enable Fast Action Social Sharing

–ShareThis

–AddThis

Links, Social, & More

Google Authorship.

Links, Social, & More

Google Authorship.

Links, Social, & More

Google Authorship.

Links, Social, & More

Google Authorship for Blogger

Links, Social, & More

Google Authorship for Wordpress

Links, Social, & More

Google Authorship testing with the

Structured Data Testing Tool.

In Closing…

Questions?

In Closing…

Site Clinic