seo search-engine-optimization-strategies

Search Engine OptimizationA presentation on behalf of Optimized Web Solutions

www.ckumar.in

Looking for

Online Success?

This is what Search Engine Optimization is all about!

Dominating the major search engines for your targetedkeywords should be your #1 Priority

Why is SEO Important?Facts About Internet Search

•According to Google's survey, If you are not in the first page results, you loose 63% of your potential business.

•About 90% of all new visitors to a web site find it using the major search engines such as Google, Yahoo and Bing!

•90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can't find a relevant site.

•75% of Internet users have the intention of purchasing a product or service when using search engines.

•Roughly 70% of all search engine traffic is through the FREE, non-sponsored, "natural" search engine rankings

What is SEO?

It is the process of setting up a website in a manner that it achieves solid, high rankings of Search Engine Results Pages for your most important keywords and key phrases

Typically, the earlier a site appears in the search engine results list, the more visitors it will receive from the search engine.

What does SEO address?

SEO is aimed at helping websites make money

The need for a website to attract new and targeted visitors

Making websites more accessible to the potential customers that are actively engaged in searching for the products and services that they have to sell.

Benefits of SEOAn Overview

Major Business Benefits High ROIHigher SalesBrand Visibility Customer Acquisition - Targeted ProspectsCredibility / Brand PerceptionRepeat Business Promotion that Doesn't Sleep

Technical Benefits of SEO Long Term Positioning Faster Loading PagesCross-Browser CompatibilityNavigable by the EnginesUsabilityFocus on Web Standards / AccessibilityFocus on Unique Content

SEOThe Method to the Madness

Whitehat and Blackhat TechniquesWhiteHat BlackhatTechniques that conform to the

guidelines laid down by search engines

Void of deceptive techniquesEnsure long term results using

ethical meansRemove the risks of getting

penalized or banned by search engines

UnethicalCan be effective in the short

runDo not conform to guidelines

laid down by search enginesYou could penalizedYour website could get banned

Common Black Hat SEO Techniques On-page SEO Spamming Tactics Off-page SEO Spamming Tactics

Hidden textHidden linksKeyword repetitionDoorway pagesMirror pages

Link farms (sites with 100+ outbound links per page)

Using irrelevant keywords in your link-ads

Garbage linksLink churningHidden inbound links

SEO Techniques

Starting from Scratch

On Page OptimizationTitle Tag/Meta Tag OptimizationSolid Architectural Structure-Robots.txt FileFile and Directory NamesDirectory DepthFile SizesFollow Industry PracticesCross Browser Compatibility (Internet Explorer, Google Chrome, Morzilla

Firefox)SEO Copywriting with Balanced use of KeywordsQuick Load TimeRelevant and Informative Keyword Rich ContentExcellent Navigability

Off Page OptimizationLink BuildingManual Directory SubmissionArticle MarketingContextual Link BuildingNiche Blog Creation & Maintenance Press Release Writing and DistributionSocial BookmarkingSquidoo Lens CreationHub Pages CreationSocial Media Marketing

SEM Vs SEO

SEM SEOMore than 85% ignore PPC

linksInvasive and annoyingPotentially very costly

Long term strategyMore trustedRelatively low cost

Importance of SEO Today and TomorrowAccording to Matt Cutts of Google, a world renowned authority in the field, SEO is here to stay and is already becoming more or less of a prerequisite for websites to quite an extent.

SEO Guidelines and CostOne of the cheapest and most effective means of internet

marketingGreat return on investmentStart off with an optimized website designFull service SEO packageCost of an optimized website depends upon whether you are

looking for a starter website, ecommerce website or a CMS website$500 to $1000A full service SEO package ranges between $500 to $2000.The more competitive your keywords the more effort you will need

to put in

Effectiveness of SEOSome Examples of from Chandan Kumar Portfolio

Client URL Keywords Search Engine Ranking

www.ckumar.in Internet Marketing Consultant

Google 1

www.nab.edu.in Best B Schools in Delhi, Best BBA Colleges in Delhi

Google 2

Is SEO Worth it?Most Definitely Yes!

www.ckumar.inChandan KumarContact- +97 9313512275 (India)Email : info@ckumar.in