seo & public relations - presentation for raleigh public relations society
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TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
PUBLIC RELATIONS &
SEO…What’s the Connection in today’s Hyper-Driven
World?By Michael A. Morris & Cole Watts
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
By Michael A. Morris & Cole Watts
Key Personnel
Michael A. Morris Cole Watts
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
What is Public Relations Today?
As a Public Relations Specialist we’re all creating positive content for all of our clients.
• News room
• Social Media
• Blog Posts
• Press Releases
• TV spots
• Radio
• Videos
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
What is SEO?Search Engine Optimization (SEO) is the practice of managing the rate of visibility for a client in the SERPS.
• Local Citations
• Social Media
• Keyword Rich Content
• Link Building
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
CONTENT IS KING
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
• BOTH PR AGENCIES AND SEO SPECIALISTS CRAFT IMAGES FROM THE BRAND AND THE BRAND CAN E FOUND ON THEIR WEBSITE.
IF THEIR WEBSITE LOSES THEM, THEY WILL BE LOST.
THE WEBSITE IS YOUR FIRST IMPRESSION
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
HOW DO YOU HEAR ABOUT A COMPANY?
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
BUT AT THE END OF THE DAY…
• KEYWORDS IN TEXT
• BACK LINKS
• ANCHOR TEXT
• ONSITE S.E.O.
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
WHAT DOES YOUR WEBSITE LOOK LIKE?
HTTP://WWW.BROWSEO.NET/
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
• YOU CAN NO LONGER JUST BUY LINKS AND SUBMIT DIRECTORIES TO GET YOUR WEBSITE TO RANK
PEOPLE ARE GETTING SMARTER
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
PENGUIN/PANDA/HUMMINGBIRD
ALGORITHMS HAVE MADE CONTENT QUALITY MORE SEO-RICH
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
SOCIAL MEDIA
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
TECHNOLOGY IS CHANGING.
- WHAT IS THE FUNCTIONALITY OF A WEBSITE?
- IS YOUR WEBSITE MULTI-DEVICE FRIENDLY?
- IS THE CONTENT CLEAR AND CONCISE?
- IF THE CONTENT RELEVANT?
- ARE YOU ON A SOCIAL MEDIA CHANNEL?
- WHO IS LINKING TO YOU?
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
LINKS MATTER
HTTP://WWW.OPENSITEEXPLORER.COM/
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
YOUR P.R. HAS TO HAVE AN SEO STRATEGY
…AND YOUR SEO HAS TO HAVE AN P.R. STRATEGY
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
• WHERE ARE YOUR CUSTOMERS?
• WHAT DO YOUR CUSTOMERS LIKE?
• WHAT PAGES DO YOU WANT PEOPLE TO GO TO ON YOUR WEBSITE?
• WHERE ARE YOUR KEYWORDS?
WHAT IS YOUR GOAL(S)?
TheeDesign.com | @TheeDesign | facebook.com/TheeDesign
QUESTIONS?
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