seo press release strategy 2015 by ally digital media

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SEO Press Release Strategy 2015

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Overview of Today’s Presentation

What is SEO?

On Page and Off Page Optimization

Keywords

Press Release Optimization

Backlinking Strategies

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The organic process of getting your content

indexed and ranked by Search Engines.

Search Engine Optimization (SEO)

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Natural or

Organic

“SERPS”

Paid or

Sponsored

“SERPS”

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How Does Google Determine Rankings?

On Page Optimization (Common Name for SEO)

• Meta Tags and Descriptions• Keywords on Your Page • Navigation and Page Name Structure• Anchor Text

–An Anchor Text is a hyperlink embedded into a word or phrase.

– i.e. press release distribution–The best way to link your content. Makes it

easy for Google to know what your links are about.

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How Does Google Determine Rankings?

Off Page Optimization

– Google looks at the number of incoming links to your web content to determine its popularity and ranking. These type of links are referred to as Backlinks.

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Paradigm Shift

• A Press Release is a Micro Site

• Two Audiences: Humans and SE’s

• You Need To Prep Each Press Release Like You Would Your Website or Blog

– i.e. Keyword Research, Keyword Copywriting, Tags, Anchor Text, etc.

• Your Press Releases are Built on a Powerful, Patented SEO Platform

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Content Writing

Write for real readers

and search engines.

They are both target

audiences for your press

release.

Off Page Optimization

Create relevant anchor

text backlinks to your

press release

On Page

Optimization

Going top down, add

your primary

keyword and

secondary keywords

throughout your

release while

retaining readability.

Release Optimization Flow

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It All Starts with Knowing Your Keywords

Knowing your keywords will determine the way you

optimize your release. It’s the foundation of any successful

SEO strategy.

Keyword Research:

• What would the person I’m trying toreach type into Google to find my company or services?

• How many people are searching for those keywords?

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It All Starts with Knowing Your Keywords

– Use Keyword Tools

• Google Keyword Tool

• Google Insights

• Google Trends

Identify Primary and Secondary Keywords

– Optimize Release for Primary Keyword and Two other Keywords Max

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• One of the Major Factors For Ranking Your Press Release

•Always Include Your Primary Keyword

• If you can, also include a secondary keyword

•Keep Headlines Short and Simple

• 2-22 words. For best results, under 10 words

Optimizing Your Headline

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Backlink Your Press Release (Off Page Optimization)

Your

Optimized

Press Release

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Press Release is a Powerful Source of Backlinks

• Backlinks that Google loves

– Each release is sent to over 100 online databases, search engines, online trades, blogs, and more

– Releases embedded with your links are posted on high authority sites.

– Highly Relevant Links.

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Anchor Text Your Release

Anchor Text Primary

Keyword on Another

Press Release

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Write a 250 Word Blog

Post Optimized for your

Primary Keyword

Include an image in

the blog post. Name

the image your

primary keyword

Anchor Text Primary

Keyword in Blog Post to

Press Release

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Multiple First

Page Rankings

for the

Keyword:

Micro

Application

Packages

Limited

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Takeaways

SEO is Driven by Content

Google looks at On Page and Off Page Optimization

Create a Plan

Know your Keywords

Optimize Your Release For a Primary and Two Secondary

Keywords

Anchor Text Your Press Release on Other Web Properties

All These Strategies Apply To Any Web Property You Want to

Rank

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Thank YouVisit: www.allydigitalmedia.com