seo part 3

SEO in the Recession

Becoming a Google Authority

Presenter:Jaamit Durrani

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

The RecessionIm

age:

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liu

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Why Search Engines?

1.It’s Targeted.

2.It’s Measurable.

3.It’s got

Great ROI.

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

SEO ROI

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

SEO ROI: SelectSpecs

Jan – Jul 2009 (7 months):

#2 for “glasses” in Google UK 233% increase in organic search visitors 1,551% Return on Investment

£0.09 Cost Per Click

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

SEO ROI: Nationwide

Aug 2007 – Aug 2009 (2 years):

#1 for “car leasing”, “van leasing” in Google 437% increase in organic search visitors 2,903% Return on Investment £0.05 Cost Per Click

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Woah…how do you do that?

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

What Is SEO?Im

age:

Nic

k W

ilkes

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

What Is SEO?

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

The Google Algorithm

1. Relevance

2. Importance

- query dependent

- query independent

Imag

e: S

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ry

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Links are Votes

=

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

It’s Authority that Counts

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

The Linkerati

linkerati: the section of your audience who have the power and willingness to link to your site.

Every niche contains a section of linkerati.

Find out who they areLearn why they link

Give them what they want

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e: se

omoz

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

The Power of Being Generous

It’s simple.

Give useful things away

for free, and

people will link to you.

Be stingy with your knowledge,

and they won’t link.

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e: sp

arkt

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phy

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Do It Yourself: 3 Steps

My Three Day Plan to Get Authority Links!

Day 1. Find your linkerati.

Blog search Analyse your competitors’

linksGoogle it!

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Do It Yourself: 3 Steps

Day 2: Read, listen, understand

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Do It Yourself: 3 Steps

Day 3. Create one piece of valuable content to give them for FREE

How to / Beginners Guide to... [something unique!]

Moneysaving tip / Do It Yourself guide

Collate information into a valuable resource

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

Thanks for listening!