seo for humans, without the jargon- halton business fair november 16
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Search Engine Optimisation for humans
*OK, maybe a tiny bit….
In plain English with no* jargon!
Jonathan Guy
Agenda• Why is SEO important for websites?–Benefits of SEO–What are the SEO Basics?–Checklist for SEO basics
• How can you get to the top?–Content and how it influences ranking
3 Rules of Google
Rule 1Google is just a machine
3 Rules of Google
Rule 2Nothing beats great content
3 Rules of Google
Rule 3One page one keyword
What is SEO?
The process of structuring data on your website so
search engines* can read and understand it
*and humans
What’s wrong with this advert?
This is the website…..
What will Google rank them for??
This is what Google sees
New Site
Old Site
Agenda• Why is SEO important for websites?–Benefits of SEO–What are the SEO Basics?–Checklist for SEO basics
• How can you get to the top?–Content and how it influences ranking
Why is SEO important for websites?
• Google and other search engines have problems crawling and indexing
• Many websites are confusing• We don’t all speak the same language• The machine can’t see
What is this?
Why is SEO important for websites?
• Benefits of SEO
• What are the SEO Basics?
• Checklist for SEO Basics
Benefits of SEO
• 80% of a website’s traffic is organic• It actually works and will continue to work• People choose and trust the top search results• It is long term and cost effective• As other media decline, search increases• Mobile is the future so optimisation is
essential• Your competitors are ahead if you don't do it
What are the SEO Basics?
1. On Site2. On Page3. Off site
On site optimisation
(This is the code bit)
• Title tags,• Header tags,• Meta descriptions
On page optimisation
(This is the content bit)
Off site optimisation
(This is the link building bit)
Checklist for SEO basics• Google Analytics• Google & Bing Webmaster Tools• Titles• Headers• Meta Descriptions• On page text• Clear targets per page• Image Alt Tags• Internal linking• Map existing pages to new website• Load speed• XML sitemap• Mobile friendly• Social links• Site not blocked!
Checklist for SEO basics
• Two good resources
• http://backlinko.com/on-page-seo• http://www.clickminded.com/seo-checklist/
Agenda• Why is SEO important for websites?–Benefits of SEO–What are the SEO Basics?–Checklist for SEO basics
• How can you get to the top?–Content and how it influences ranking
How can you get to the top?
• We know that Google wants to give people the best answers to search queries so…….
Why don’t you create the best answers?
• Originality• Headline• Action• Answers• Stimulating• Readable• Relevant• Engaging
What is good content?
How many words?What constitutes a good lengthfor a blog articleor a web page?
Content Length and Ranking
http://blog.serpiq.com/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions/
For all of these graphs, our content length data does not include any html, css, or javascript, but it does contain the text found in sidebars, which could inflate the data slightly compared to just looking at the main content area.
Content Length and Ranking
“For most SERPs it looks like at least 1500 words is a good target. This isn’t a steadfast rule – you’ll need to adjust this target to fit the niche that you’re in.”SERP IQ
Remember – you are writing for people
What to write?
• Who – who your product appeals to?• What – sort of things do they need to know
about what you sell?• Why - why should they buy from you (benefits)?• Where – where can they find you or where do
you operate?• When – when can they buy?• How – how do they get in touch with you?
829 words of copy in the main area of the page
Another 152 words of copy in the sidebar
Add useful links to authority sites
Ranking #1 organically!
Google ‘answer’ box
Only 200 words but #1 through relevance – it’s the BEST answer
Any Questions?
Keep in touch!
Twitter Google+ Facebook
Resources
• https://moz.com/• https://majestic.com/• https://moz.com/researchtools/ose/
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