seo - 8 link building tips - 2014

SEO – 8 Links Tips – 2014Tips and hints on building strong link profilesSeptember 2014

• Build a link profile

• Use Wikipedia broken links

• Find link prospects on Delicious

• Find Link prospects on Alltop

• Add internal links to page 2-3 keywords

• Be a hub of helpful content

• Find link prospects with ‘best of’ lists

• Use expert roundup

8 Link profile tips

In the beginning there was the website

Your website is your online shop window display.

Its function is to drive business.

This is why we help your website work harder for you.

Find out how you are doing

Build link profile with OSE

Gain an overview of link profile performance vs. competitors

• Use the formatted link profile chart on G drive

• Run a Link Analysis on Open Site Explorer

• Download CSV file for Linking Domains

• Copy content of ‘Domain Authority’ into OSE importer tab

• Repeat for all websites

• Graphs draw automatically

Find Link Prospects

Access authoritative backlinks

• Find broken links in your topics of interests on Wikipedia

• Recreate content from dead link site on your own website

• Find websites that use the dead link using a link analysis tool

• Get in touch with them about their dead link

Use broken links on Wikipedia

Find prospect links

• Run a topical search for content similar to yours

• Check content with most bookmarks in a topical search

• Check bookmarker profiles for a website

• Get in touch with website owner to inform them about your

content

• https://delicious.com/

Use bookmarked content on Delicious

Find top bloggers to get in touch with

• Run a keyword search on Alltop

• Choose the relevant category

• Pick list of top blogs and bloggers

• http://alltop.com/

Use top blogs on Alltop

Boost your pages 2-3

Repurpose popular pages

• Use Webmaster Tool to find popular keywords who rank on pages

2-3

• Check Search queries

• Sort results by avg. position (position 11 to 30)

• Choose keywords receiving clicks (and their landing page)

• Use OSE to find top pages of your website (pages with highest

PA)

• Insert internal links from high PA pages to LP on page 2-3

Send link juice to pages on page 2-3

Be a hub of helpful content

Show Google you know authoritative sources

• Showing useful content is a strong ranking factor for Google

• But you can use existing content

• Add 3-5 links to authoritative websites per piece of content

• Establish your website as a hub of content and knowledge

A hub of helpful content

Build list of expert content to link to

• Use ‘best of’ + topic in Google search

• You will find ‘best 10 xxx’ and similar results

• Establish a list of relevant prospects

• Share the list on your website

• Get in touch to share your own content with the prospects

Use ‘Best of’ search

Use expert knowledge and social sharability

• Get in touch with your identified topical experts

• Group expert bloggers to answer one simple question

• Compile their answers (with their profile and link to their

blog)

• Publish the article on your website

• Inform bloggers of the URL

Create expert roundups

To be continued …

Questions? Celine Domenechceline.domenech@waa.co.ukSeptember 2014