seo 101

Why SEO is essential

•  91% of Internet users use search engines to navigate the web

Why SEO is essential

•  85% of search engine users do not look past the first 2 pages of results. This means that people rarely look at more than 40 search engine results.

Why SEO is essential

• There are nearly 300 million people that use search engines everyday.

Why SEO is essential

• 80% of Internet users say search engine are the leading vehicle for discovering web sites. This study shows that search engines surpass banner ads, web links, e-mail links, proving that SEO is more important than any other media outlets online.

Why SEO is essential

• Between 78 - 84% of all website traffic comes from search engines. This means that people will look in search engines just to visit your site.

11.5 Steps to IM Success

1. Introduction to Internet Marketing

2. Search Engine Results Pages (SERPS)

3. Content is King

4. Keyword Research

5. Search Engine Optimization

6. Paid Search Engine Marketing

7. Local Search Marketing

8. Social Media Optimization

9. Social Networking / Blogging 101

10. Online Reputation Management

11. Google Website Optimizer

11.5 Rinse & Repeat (Analytics)

Internet Visibility

Making Sure Your Customers

Find Your Business When

Searching the Internet

Where Do You Start?

Start Here

Where Should Your Business Start?

Keyword Research Domain Name Selection Create Search Engine Friendly Site Setup Localized Searching Begin List Building

Search Engines & Keywords

Let’s look at a Search

Keyword Research

What Keywords Are Being Searched?

Long-Tail Keywords

Charlotte Orthodontist Invisalign Coupon

Vs.

Charlotte Orthodontist

*Start developing the right long-tail keywords and gradually develop

shorter keyword phrases

Effective Keyword Usage

After developing a strategic keyword list,

we can use those keywords for:

Domain Name Selection On Site Optimization Off Site Optimization Local Optimization PPC Optimization

Search Results

Organic Search Results

Domain Name

Try to choose a Domain Name that contains the keywords identified through your Keyword Research

http://www.YourKeywords.com

On Site Optimization

Optimize Web Site Pages

2 Keyword Phrases per Page Keywords in Page Title Keywords in Page Content Keywords in Filename Keywords in Link Text Keywords in Headers

Example Keyword Placement

Keyword Titles Are Very Important

Off Site Optimization

Optimize External Sites That

“Point Back” To Your Site

Internet Press Releases Blogging Article Submissions Social Networks Book Marking Directory Submissions

Google Local

Google Local Details

List Building

Capture Visitor Information Give FREE Value Get an E-mail in Return Use an Auto Responder Stay in Contact

Review

Where Should Your Business Start?

Keyword Research Domain Name Selection Create Search Engine Friendly Site Setup Localized Searching Begin List Building

Thank You

Erick D. Davis

336-833-3225 o

336-688-2589 c

MouseAndMan.com