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The Squee
gie SquadManagement 1950
Senior Project Spring 2014
oWindow washing - LLP•Commercial – 1%•Residential – 5%oExceptional customer service•Trained employees•Background check•Uniformed•Quality services at competitive pricesoServices performed variablyoProfitable in second year of operation
What does The Squeegie Squad do?
To provide timely, friendly, and professional residential and commercial window cleaning services with trained
employees to the Westmoreland County area at competitive prices, leaving
customers satisfied.
“No window pane is a pain for us!”
The Squeegie Squad Mission
SWOT ANALYSISStrengths
• Convenient location
• Mobility and availability to travel
• Trained customer-friendly personnel
• Online advertising through web site
• Competitive pricing
Weaknesses• No name
recognition • Limited
customers and businesses
• Limited capital
Opportunities • Expanded
market • Affiliation with
related vendors or companies
• Acquisition of additional capital
Threats• Failure of
business• Cost increase
in price inputs• Products and
services already provided
• Rising insurance costs
INDUSTRY ANALYSISoNAICS code•Janitorial services: 561720oPA = 4.5% of total industry revenues (~$2,273,175,000 dollars in 2014)
Year Revenues ($m)2009 45,617.602010 46,623.602011 48,084.402012 48,864.602013 50,515.002014 51,980.202015 53,417.202016 54,695.40
IBIS World Industry Report 2013 janitorial services revenues
COMPETITION ANALYSIS
1.Admiral Window Cleaning
2.Glass Masters Window Cleaning
3.Mr. Squeegy Window Cleaning Co.
4.S&D Window Cleaning LLC
COMPANY ANALYSIS
Competitive prices long-term
operation
Building name recogni
tion
Customer service
& satisfact
ion
CUSTOMER ANALYSISHousehold Income Percent of
Housing UnitsLess than $5,000 2.3%$5,000 to $9,9999 3.8%$10,000 to $14,999 5.8%$15,000 to $19,999 6.6%$20,000 to $24,999 6.1%$25,000 to $34,999 11.2%$35,000 to $49,999 14.5%$50,000 to $74,999 18.8%$75,000 to $99,999 12.4%
$100,000 to $149,999 12.1%
$150,000 or more 6.5%
o Residential Customers• 153,064 occupied housing
units• target households
$75,000+ annual income (47,450 homes)
• 3-year goal annually servicing 5%
of target householdso Commercial Customers• 21,083 businesses • 3-year goal• Annually servicing 1%
(~290 businesses monthly)
2012 Westmoreland County Census data
POINTS OF DIFFERENCE
oWidely availableoBackground checkoProfessional attire
•Uniformed•Name badges
oProfessionally trainedoInsured
oCustomer Satisfaction Guarantee
The SqueegieSquadRyan
MARKETING MIXProduct• Residential & commercial• Trained & uniformed
employees
Place• 3 West Hempfield Drive,
Irwin• Westmoreland County
Price• $5/standard window (4-10
sq. ft.)• Free estimatePromotion• Two vans = mobile ads• Flyers, brochures, WOM
OPERATIONS PLAN• Fully insured through Motorist
Mutual Insurance Company
Legal environmen
t• 6 employees
• One commercial crew of two• One residential crew of two• Office Manager, Secretary
• 5 days/week, 7-hour days
Personnel
• Customers Billed at completion of job• payments due at end of month
• Supplies purchased in bulk at start of year
• Uniform suppliers paid monthly
Credit policies
The Squeegie Squad Storefront & Layout
3 West Hempfield DriveIrwin, PA 15642
Equipment/Vehicles:• Vans
• Computers • 20 ft Ladders • Scaffolding Total =$56,658
Grand Total = $57,486.43
Supplies:• Rags
• Rectangular Buckets
• Extendable pole for squeegees
• 10 inch T Bars • 10 inch Sleeves
for T Bars • Squeegee/
microfiber combo • Refillable spray
bottles • Desks, chairs,
telephones • Glass Cleaner Total = $828.43
Low Start-Up Costs
Equipment Quantity Cost Total CostYear
PurchasedUseful
LifeSalvage Value Method 2014-2018
Ladders 4 $
299.41 $ 1,198 2014 10 0
Straight Line $ 120
Scaffolding 2 $
799.99 $ 1,600 2014 10 0
Straight Line $ 160
Computers 2 $
550 $ 1,100 2014 5 0
Straight Line $ 220
$ 3,898
Total Depreciation for the Year $ 500
Vehicles Quantity Cost Total CostYear
PurchasedUseful
LifeSalvage Value Method 2014-2018
Vans 2 $
26,380 $
52,760 2014 10 0Straight
Line $ 5,276 Total Depreciation for the
Year $ 5,276
Depreciation Schedule
Loan Amount $175,000Annual Interest Rate 6%
Loan Period in Years 10 years
Number of Payments per Year
12
Start Date of Loan 12/31/2013
Scheduled Payments $1,942.86
Total Interest $58,143.05
Liabilities - Loan
Net Income
2014 2015 2016 2017 2018
$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
$150,000
$200,000
$(111,806)
$32,869
$90,174 $91,090 $92,063
Years
Dolla
rs (
U.S.
)
Cash on Hand
2014 2015 2016 2017 2018 $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
$100,000
$59,139
$83,799 $92,901 $90,004
$81,107
Cash
Years
Dolla
rs (
U.S.
)
THANK YOU!
The Squeegie Squad
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