semiotics and branding.ppt
Post on 01-Nov-2014
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46h15. February 2009
lørdag 8. april 2023
lørdag 8. april 2023
Its in the sign… Denotation Connotation
Ethos PathosLogos
lørdag 8. april 2023
Lets look at som movies!
lørdag 8. april 2023
lørdag 8. april 2023
Corporate identityLogoVisual language
Annual report
plc web siteA
dve
rtising
an
d
custo
me
r com
mu
nica
tion
s
Staff
Communications
Architecture &
interior design
Un
iform
s, livery,
signa
ge
Product design
packaging
Corporate branding (Corporate design)
Product branding
lørdag 8. april 2023
A process where the company/organization makes a dedicated and systematic effort to create symbolic added value.Corporate branding affects the entire company. Therefore it is a management discipline.
lørdag 8. april 2023
http://www.lego.com/eng/info/
lørdag 8. april 2023
http://www.ci-portal.de/index.php?id=42
lørdag 8. april 2023
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