semiotics
Post on 17-Nov-2014
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is a French company which owns the high-fashion
apparels and accessories producer
Didot taken from french printing, serif , highly variable
stroke width, or contrast, the font is strong an clear
icons :
index:
denotation:
charlize theron, logo
copy speaks about the product, glamour
charlize theron, diamond studded black watch, blonde
curly hair, black background, black satin over coat,
semi nude, hand crossed across the body
connotation:
analysis:
minimalistic, luxury, show off, bold, elegant, sensual,
proactive, sexy, passionate
good, strong, active
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name
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3
13 2
strata: veins: three three
connotation:
analysis:
seductive, glamourous, daring, confident, aroma,
harmony, contemporary, coming out of scented
water, playful
good, strong, active
name
icons :
index:
denotation:
charlize theron, j’dore perfume bottle, logo
golden color in typeface, copy speaks for the
product
charlize theron, perfume bottle, golden water and black
background, wearing an alter embroidered with golden
sequins, walking through the water
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5
51234 6
strata: veins: five six
icons :
index:
denotation:
jude law, dior perfume bottle, logo
typeface is subtle, sporty
jude law, dior perfume bottle, blue clear sky, red speed boat,
sea water, girl with the hat standing on the clean white deck,
jude law holding his coat at his shoulder
connotation :
analysis:
sunny day, chilling out in summer, jude law has
formal yet casual attitude, bit flirtatious, romance,
relaxed mood
good, strong, active
name
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2
4
5
3
17864352
strata: veins: five eight
icon :
index:
denotation :
dior logo
copy speaks about season
skinny model, brown hair, wearing a red lustrous red lipstick
and nail polish, striking makeup, backless golden dress with
beads, huge golden ring, dark background
connotation:
analysis:
trendy, fashionable, hot and seductive, dominant,
youthful, radiant, bright and luxurious
good, weak, passive
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123 4
strata: veins: three four
name
icons :
index:
denotation :
marion cortillard, dior handbag, logo
copy speaks about icon and the place
marion cortillard, gray handbag, straight dark
brown hair, twilight, backdrop of london
signs
connotation:
analysis:
luxury, mysterious, gorgeous, secretive, soothing,
essence of romance, elegance
good, strong, active
name
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3
4
12345 6
strata: veins: four six
1
icons:
index:
denotation:
marion cortillard, dior handbag, logo
bold typeface of the logo stands out
marion cortillard, red handbag, table, draperies, glass
window, folded elbow, purple dress, blurred backdrop
of moscow
connotation:
analysis:
luxury, relaxed, attitude, dignity, royal, bold,
high status, superior
good, strong, active
1
2
3
4
5
152346
name
strata: veins: five six
name
icons :
index:
denotation :
marion cortillard, dior handbag, logo
copy speaks about icon and the place
marion cortillard, black handbag, black folded hair,
mirror, touching her skin, wooden table with a black
chair behind, notebooks, dark wall, wearing a backless
red dress, sunglasses kept on the black leather wallet
connotation :
analysis:
glamourous, dreamy, going for party or a date, adoring
her beauty, fantasy, classy, sensual
good, weak , active
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2
5
4
3
1 2
6
3 46 5
strata: veins: six seven
7
icons :
index:
denotation :
brand logo
copy sleek and simple and speaks about the product
model with long brown straight shiny hair, wearing
diamond studded rings and ear rings
connotation:
analysis:
jewelry is inspired by natural flowers, minimal,
expensive, strong and multicolored, intense look, sense
of possession and showing off
good, strong, active
2
name1
3
4
1 2 3
strata: veins: four three
icon :
denotation :
brand logo
model with long brown hair, wearing sunglasses, furry
black jacket, faded blue background
analysis:
connotation :
cool, youthful, attractive, ready for cold and chilly
winter, vigorous and playful look, trendy
good, strong, active
1
2
3
1 2 3 4
strata: veins: three four
name
12
3
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5
12 3 4
strata: veins: three four
connotation:
analysis:
love and romance, lipstick is glossy and youthful,
enhances the beauty of woman, in dark background
lipstick standsout
good, strong, active
icons :
index:
denotation :
monica bellucci, lipstick,brand logo
copy is red bold, speaks about the product
straight long dark hair, open red lips, lipstick, rose
petals, black netted jacket
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