sem: search engine marketing strategy

Interactive Marketing Tools & Strategies

WorkGroup A.2

Search Strategy: Restaurant

WorkGroup A.2

Garbanzo is a Mediterranean themed restaurant headquartered in Denver, CO.

“At Garbanzo Mediterranean Grill, our pitas (white or wheat) are made from scratch and baked on site throughout the day. For your main meal choose from Chicken or Steak Shwarma, Falafel, Falarma, Portobello Mushroom, or Hummus.

Combine this with rice and one or many fresh made salads such as tabuleh, vegetable salad and many more that are prepared each morning then top it off with some, you guessed it, freshly prepared mediterranean sauces! For your side select falafel, dolmas, or fresh made potato chips! We also offer homemade soups such as Lemon & Chicken Orzo and Mediterranean Lentil to name a few.”

Background

WorkGroup A.2

Mission: To provide high quality products and exceptional service to each guest. We will conduct our business by reaffirming daily our commitment to:

• INTEGRITY: Maintain mutually beneficial relationships with all of our guests and business partners.

• QUALITY WITH GREAT VALUE: Provide our guests healthy, original, premium-quality specialty food at a reasonable price.

• SERVICE: Go above and beyond our guests' expectations every day.• COMMUNITY: Have strong connections with civic and charitable activities.• OPPORTUNITIES: Provide associates with equal employment and advancement

opportunities within our company.• ENTREPRENEURSHIP: Empower associates with a challenging and rewarding work

environment that allows them to do their best work.• INNOVATION: Always be open to new ideas for conducting our business.

Background

WorkGroup A.2

Garbanzo

Background

WorkGroup A.2

Goals

1. Increase Website Traffic2. Grow Customer Base3. Promote Social Media Properties4. Educate About Menu5. Attract Franchisees6. Publicize Community Outreach

Goals

WorkGroup A.2Strategy: Keywords

WorkGroup A.2Strategy: Keywords

WorkGroup A.2Strategy: Groups

WorkGroup A.2Strategy: Text Ads

WorkGroup A.2Strategy: Measurement

CTR =Click on your ads

Impressions(ad views)

ROI =(Revenue-Cost)

Cost

CR =Total Conversions

Total Views X 100

WorkGroup A.2Strategy: Cost

Setting monthly budgets

Fin

WorkGroup A.2Strategy: Cost

WorkGroup A.2

Fin