self-employed academy overview
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International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Secret Formulafor Self-Employed Success
Course Overview
www.IASECP.com/academy/
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Welcome
Barbara Saunders, DirectorInternational Association of Self-Employed Communication Professionals
Self-Employed Academy
Roberta Mac Laren, FacilitatorRPM Marketing & Strategy, Principal
IASECP Board | SEA Facilitator
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
An Overviewof our Overview
• Business Has Changed• The Secret Formula• A Real Example• The Self-Employed Academy• An Opportunity
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Business Has ChangedMake it work for you
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Price of Progress?
The railroads created jobs for lots of people so that the railroad owners could make millions.
They had all the controland all the rewards.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Train Has WreckedPeople have focused on staying on track.
The corporate system has derailed. The track is gone.
Entire industries—and the careers they represented—have been swept away in a tidal wave of change.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
What Has Changed
Old Economy
Top heavy
One size fits all
Big Brands rule
Power isolated
Proprietary
Marketing/visibility is
expensive; again just for the
exclusive few at the top
New Economy
Small is the new big
Customization
Localization
People power
Collaborative
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Secrets to Self-Employed SuccessThe Formula to make it work
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Research
• Reach Group’s Discovery• The Pattern• The Formula• The IASECP Connection• Self-Employed Academy Development
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why The Formula?
Is working for yourself not working for you? Are you struggling with your freelance journey?Have you been laid off and don’t know what to do next?
The power has shifted from big corporations to small and nimble players that are open to change.
This proven formula produces results fast with:
• Unique revenue models that far surpass hourly capacity
• Strategies for greater freedom, more fun and control
• Effective technology tactics that grow business faster
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Focus your business concept around your natural strengths and talents.
It’s entirely possible to create a business that you hate.
Step 1:Your Free Agent Personality
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Tap into the latest trends, ideas, and opportunities to make your business even better.
A good idea and a clear path will keep you busier and happier if your business has heat.
Step 2:Build a Business with Heat
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Focus and diversify to maximize your business income.
The new market offers expanding income opportunities waiting to be developed.
Step 3:Refine Revenue Model & Income Streams
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Create relevant and compelling packages of your products and services.
Sell more with less effortEarn more - work less
Step 4:People Buy Solutions
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Become a trusted expert in your field.
Building your reputationand exposing yourself
Step 5:People Buy You
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Put it all together to create a personalized template
Work the Plan:The Free Agent Formula
+IASECP’s Tools, Experience, Guidance
= Self-Employed Success!
Step 6:Complete Your Free Agent Formula
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
A Real Example
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Case In Point
History
The Decision
The Experience
As seen in the Spring 2010 issue ofSelf-Employed Professionals
Insider Profiles & Business StrategiesMagazine
As seen in the Spring 2010 issue ofSelf-Employed Professionals
Insider Profiles & Business StrategiesMagazine
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The Self-Employed Academy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why the Self-Employed Academy?
• Business tips and trends for the New Reality
• No dusty theories or outdated ideas
• Strategies and tactics that work today
• Taught by self-employed professionals
• A supportive collaborative communityplus preferred providers that are there to help
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Business Investment
You have to put in many, many, many tiny efforts
that nobody sees or appreciates before you achieve
anything worthwhile. — Brian Tracy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Complete Solution
A 12-week Group Program
Binder Includes:• Strategy workbook• Idea book• Huge online resource guide• 4 CDs chocked full of advice,
tools, templates, and more• IASECP’s extensive enhanced
material for each section
Added Benefits:• Class mastermind• Peer review • Expert facilitators• Case studies and examples
of real professionals• A proprietary list of Providers
to cater to you needs.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Learn More
www.IASECP.com/Adacemy/
www.IASECP.com
Barbara SaundersDirector
(503) 282-3694
Barbara@IASECP.com
Roberta Mac LarenMaster Facilitator(503) 544-4860
Info@IASECP.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Thank You
A rising tide lifts all boats.Our mission is to raise the tide of self-employed
communication and creative services professionals.
connect. grow. thrive.www.IASECP.com
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