sej summit 2015: from associates to the c-suite: how social should integrate across the business by...
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@andrewcaravella
#SEJSummit
From Associates
to the C-Suite:How Social Should Integrate
Across the Business
P R E S E N T E D B Y
Andrew Caravella
Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies.Benchmark
competitors.
@andrewcaravella
#SEJSummit
3Takeaways On the Docket
• You can’t afford to ignore conversations about and with your brand
• Accountability is necessary for integrating social across organizations
• Look to leaders in social business and apply best practices within
@andrewcaravella
#SEJSummit
Source: The Sprout Social Index
100%Increase in Messages
Requiring a Response
@andrewcaravella
#SEJSummit
Source: The Sprout Social Index
5 out of 6Message to Brands Still
Go Unanswered
@andrewcaravella
#SEJSummit
Social has earned its place at the strategic
marketing table—take your seat and speak up.
@andrewcaravella
#SEJSummit
Determine What Goals Matter
• A bigger brand presence?
• Improved customer service?
• Drive more website traffic?
• Gearing up for a promotion?
• Engaging in more conversations?
• Generate sales leads?
@andrewcaravella
#SEJSummit
It’s our right and
responsibility as
marketers to extend social
into our organizations.
@andrewcaravella
#SEJSummit
Customer Care
& Service
Human Resources
& Recruiting
Sales & Business
Development
Product Innovation
& Development
Accountability Across a Social Business
@andrewcaravella
#SEJSummit
Build a team of brand advocates
and train them thoroughly for
social customer care.
@andrewcaravella
#SEJSummit
@andrewcaravella
#SEJSummit
Humanize your brand across
social platforms to attract and
keep the best possible talent.
@andrewcaravella
#SEJSummit
@andrewcaravella
#SEJSummit
Focus your social selling on the
people behind the profiles,
adding value to the relationship.
@andrewcaravella
#SEJSummit
@andrewcaravella
#SEJSummit
Recognize, consider and
celebrate your customers’
emotional investment.
@andrewcaravella
#SEJSummit
@andrewcaravella
#SEJSummit
To Build Healthy Social Communities…
• You can’t afford to ignore conversations about and with your brand
• Accountability is necessary for integrating social across organizations
• Look to leaders in social business and apply best practices within
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