secrets of ppc productivity by brad geddes

#SMX #13B @bgTheory

Know When to Use the Right Tools

Secrets of PPC Productivity

#SMX #13B @bgTheory

Confession: I’m a PPCer Brad Geddes

•  Controlfreak•  Lovemath

•  Read3-5books/month(greatforadwriting)

•  My“workwife”isdatainsights

•  Timemanagementcrazyperson

About Me

•  Co-Founder,AdAlysis•  Founder,CertifiedKnowledge

•  PPCMarketFaculty,Simplilearn

•  PPCConsultant

•  SMXWorkshopLeader

•  Blogger/writer•  Author,AdvancedGoogleAdWords(3

editions)

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Here’s *Some* of our Favorite PPC Tools

Bing Ads Intelligence

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•  CollaborationtoolsarenowconsideredPPCtools

•  More‘niche’tools;likeTenscores,AdAlysis,etc

•  Morecompaniesarewillingtopayfortoolstosavetimeormakebetterdecisions

•  Moretestingisdone

Tool Usage Survey

0

2

4

6

8

10

12

14

16

Under1000 10,000 50,000 100,000 1,000,000 10,000,000

PaidPPCToolsUsedbyKeywordsUnderManagement

2011 2015

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What Day Would You Start Building a New Account?

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What Tells me What Tools to Use PPC Tools

Having the right tool isn’t enough - You have to know when to use it

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Some Facts about Work

• Wespendanaverageofjust1minuteand15

secondsonataskbeforebeinginterrupted.

Ittakesanaverageof25minutestoresumea

taskafterbeinginterrupted.

HeavilymultitaskingcantemporarilyloweryourIQbyupto15

points.

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~5:30am(noalarm):Coffee+Feedly

~6:30am:Email

7am:GetThingsDone

Everyperson,everyday,inourcompanygetstosay‘Whattheygotdonetoday’.‘Email’isnotanacceptableanswer.

12p:Netflix+Lunch

1p:Calls/Meetings/Emails/Webinars/etc

~3p:Anyfollow-upemails/Meetings

3:30p:Done!Workout(unlessHawaii/Australiameetings)

4p:Relax

5p:Familytime

How to be a Maker & Manager

http://blog.trello.com/find-productive-hours/ http://blog.trello.com/find-productive-hours/

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The Starting Place: My Office

Extrachargers&cablesinbagNeverforgetanything Theever-present

coffeecup

11testinglaptops,phones,tablets

Thevideoproductiondesktop

12TBofdrives

Frequentvisitors:Deer

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I Have a Library of 3,000+ Physical Books. I Use:

For Everything Else:

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Focus: 90% of My Working Time

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My Desktop: No Distractions

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To Do: Multi-Screens Are Counter Productive for Most People Note: In-depth data on screen 1; manipulation on screen 2 is an exception

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Feedly: Stay on Top of the News

NoFeed?UseEmailtoRSS>http://emails2rss.appspot.com/

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Here’s My Inbox

1/5thofmyrepliesaremachinewritten

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Wehave‘meetingrules’https://plus.google.com/+BradGeddes/posts/iQiDfWaBupS

Your Calendar is a Tool: Respect it!

Attendingameetingshouldnotbeviewedasanobstacletobeovercome.Attendingameetingshouldbeaprivilegetohelpshape

thedirectionofacompanyoritsproductsandservices.–BradGeddes

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For Solo Users: Calendars are Great

http://goo.gl/F2i7XF

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For Teams, Advanced Features, or Collaboration

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Project Management Notes

•  Trello•  Jira

•  Basecamp

•  Podio

•  Swydo

•  Teamworkpm

Project Management / Scratchpad

•  Evernote•  GoogleKeep

•  MicrosoftOnenote

•  Googledocs

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•  Inconsistent time •  Too much time on a task •  End goal: streamline processes

•  Find tools, automation, define processes, etc

Time Tracking

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Process is as Important as Tools

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Building Your Own Automation

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Don’t Forget to ‘Optimize’ Customer Support / Client Calls

We’llmakevideosoraudiofilesofhowtodosomething,readreports,etcandsharewithcustomerssotheyalwayshaveinstructionsonhowtodosomething.

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What Tools do You Need?

Keywords

AdCopy

LandingPages

Testeverything

Collectmetrics

Negativekeywords

Negativeplacement

Setbids

Repeat

Very Difficult Without Data!

1.  Startbydeterminingprocesses

2.  Whattodo

3.  Howlongittakes

4.  Thendecidewhattoolsfitthosetasks

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Recap

Startbydetermininghow

youwork

Structureyouroffice/cubiclewith

minimaldistractions

Structureyourcalendarwithlargeblocksofcreativetime

UseProjectManagementtoknowwhattodo

DetermineyourPPCProcesses

Usetoolstomakethoseprocessesandflowfaster&moreaccurate

#SMX #13B @bgTheory

•  Automatedadtesting•  Patterntesting•  ETAupgrades•  Massadmanipulation•  QualityScore•  N-Grams•  Conflicts•  More

Looking for a great tool focused on Actionable Data?

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