secrets of content marketing

Weekly Wednesday WebinarLunch ‘n Learn

Feb 3rd @ 1pm ESTFEATURING:

A Little Known Secret About Content Marketing!

HOST: Galaxy Marketing SolutionsMore information: GalaxyMarketingSolutions.com

Jim KurtzMarketing Advisor

Capture MORE Business

with….

Content Marketing

What is Content Marketing?

• Blogging

• Video

• Social Media

• Brochures

The Secret of Marketing…

Create & Capture

Create Compelling Copy

 1) Create such a compelling package and offer that people immediately buy the product or service. 

Capture Their Interest

2) Capture interest and continue to engage your audience until they are ready to buy.

Dental and Medical Services

• Only need your service once or twice per year.

• Cosmetic Services

How do you stay on their mind?

If They Are Not Ready…

CONTENT MARKETING

You Share Information that is:

Relevant, Interesting and Valuable

They Will Remember You When…

They will remember you when they are ready

andThey will refer you to others!

When you ShareRelevant, Interesting & Valuable

Information

Blogging and Social Media:

• Make it easier for people to find you and

• Improves search engine rankings 

Easily Expand Your Reach

Damn it Jim, I’m a Doctor not

a Content

Marketer!

Outsource!

Options…

Hire someone in-house…

OR

But…what do I talk about?

• Use your years of experience and training

• Several anecdotes about interesting or difficult cases.

Examples…

Spark the Interest

• Tell personal stories

• Show how you help people

• Showcase your uniqueness

Thank You!Jim Kurtz

Marketing Advisor