searts overview presented to gloucester rotary 9-8-15

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SEARTS:SOCIETY FOR THE ENCOURAGEMENT

OF THE ARTS CAPE ANN

Presentation to Gloucester Rotary

September 8, 2015

WHAT WE WILL COVER

seARTS Overview & Culture

seARTS Initiatives & Programs

seARTS Celebrate Wearable Art III

Breaking News:

MCC Grant Award

Public Art Initiative

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SEARTS: MISSION STATEMENT

The Society for the Encouragement for the Arts is to

educate, celebrate and develop the cultural economy

for the communities of Cape Ann through initiatives

and programs serving artists, cultural partners,

business, municipalities and art enthusiasts.

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SEARTS ASPIRES TO MAKE CAPE ANN A GREAT

ARTS DESTINATION….

Marketing, Metrics,

Collaboration & Cultural Districts

Events & Programming

Arts & Cultural Organizations

Artists, History, Culture,

Structures, Community

Contemporary Art

Working Artists

Public Art

Community Art

Art Galleries

Art Museums/Venues

Art Gathering Places

Art Scene

Destination

Events!

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….By reviewing the landscape & looking out for a balance of all these key components….

…AND BY FACILITATING CONNECTIONS

THAT MAKE IT HAPPEN.

Local Municipalities: Gloucester, Rockport, Manchester, & Essex

External Stakeholders

Local Businesses & Business

Organizations

Arts & Cultural Organizations

Special Interest,Educational & Artist

Groups

Individual Artists from Cape Ann

seARTSCultural Districts

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ABOUT SEARTS

Founded in 2000 as an arts collaborative artists

cultural organizations

businesses

municipalities

200+ Members Individuals: 75%

Cultural Organizations: 15%

Businesses: 8 %

Students: 2% (new category)

Nonprofit 501(c)(3)

Oversight by volunteer Board of Directors

One PT Executive Administrator & PT Bookkeeper +

email marketing assistant.

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SEARTS BOARD & STAFF: DIVERSE

ENTREPRENEURS & COMMUNITY ADVOCATES

James Caviston: President, CEO of a local manufacturing business

Jacqueline Ganim-DeFalco, Chair, BTB Marketing Advisor & Jewelry Designer

Beth Palmer: Treasurer, CFO of hi-tech startups

Bill Bode, Secretary, Engineer

Carolyn Fuchs, Attorney, Arts Advocate

Chuck Hayback, Framing Studio/Artist

Anne Robinson, (former VP) TV & Film consultant

Tony Sapienza, Hi-tech PR & local B&B owner

Jo-Anne Crawford, Executive Administrator

Carol Mendoza, Bookkeeper

Clare Higgins, Email Communications

seARTS also has a large group of advisors with specific skills such as web support, legal, and graphic design.

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SEARTS IS:

Innovative, Entrepreneurial, Educational

Known for it’s unique & inspiring programs

A leader for Cultural Economic Development

Inclusive

Anyone can join & fees are reasonable

A great support organization for artists

About all genres of arts & culture

Engaged with all of Cape Ann’s four communities

Responsive to the needs of the community

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HOW DO WE ACCOMPLISH THIS?

COLLABORATION

Create opportunities for artists to sustain their livelihood

Educate the community on the value of cultural economic development

Support the Massachusetts creative economy & cultural districts

Expand arts marketing

Support all art genres: visual art, performance art, music, poetry, literature…

Work across Cape Ann’s four communities

Communication via popular weekly e-blast focused on arts events & happenings.

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SEARTS INITIATIVES & SIGNATURE

PROGRAMS seARTS Art Loan Exhibition & Sale

Bass Rocks

Cape Ann Medical Center

seARTS Partner with an Artist

Grants to artists for original work

Annual Benefit/Celebration Event

2015 seARTS Celebrate Wearable Art III

seARTS Wearable Art & Home Décor Holiday Show

Annual Meeting/Speakers

Arts & Cultural Exchange

Promotion of the Arts

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SEARTS@BASS ROCKS, EXHIBITION & SALE: ART LOAN

PROGRAM

8th Year

150 Artists participated to date

Jury Awards each year

Reception with keynote speaker

Sold $18K worth of art since inception

Engaging “art” talk or panel at each opening

Salon nights introduced for Fall 2015

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SEARTS PARTNER WITH AN ARTIST PROGRAM

7+ years of Grants to local artists to create site-

specific art work

Artists partnered with local businesses

Art includes murals, paintings, prints, sculpture and

multimedia

2012-14 Program directed to support Cultural Districts

29 artists participated since inception

$40K+ awarded to artists

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Four State Sponsored Cultural Districts

Essex

Gloucester’s Harbortown

Rockport

Rocky Neck, Gloucester

Cape Ann Cultural District Mobile Application

Cape Ann’s Partner for the Creative Economy Network of the North Shore led by Montserrat College of Art

EDIC EntrepreneurSHIP Initiative

…and was the key facilitator in the

development of the four cultural districts at

the programs inception!

SEARTS IS A KEY PARTNER IN THESE

CAPE ANN WIDE INITIATIVES….

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SEARTS’ PROMOTIOM & SOCIAL MEDIA

• Website

• Facebook – 266

Likes

• Twitter

• LinkedIn

• Art Bytes

• Weekly Arts

Eblasts –

2000+ list

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Financial Support from several key sources:

Fundraising & Sponsorships

Membership dues

Foundations/Grants

Art Sales

Fiscal Agency for Program Partners

SEARTS FUNDING SOURCESS

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SEARTSCELEBRATE WEARABLE ART III 2015

An Authentic Cape Ann Experience: September 27, 2015 Cruiseport Gloucester

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SEARTS CELEBRATE WEARABLE ART III – WHAT IS IT?

On a Sunday afternoon in autumn, Gloucester’s customarily genteel Bass Rocks Golf Club was invaded by a creative force so strong as to stretch the bounds of the imagination of even the most imaginative.

Gail McCarthy, Cape Ann Magazine2011 inaugural event….

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Features working artists – celebrates their work

Provides income-generating opportunities for artists

Venue for high school and college artists

Presents a broad range of artistic expression

Contributes to the local creative economy.

Demonstrates collaboration between artists and with other community groups

Attracts new “art-loving” audiences to Cape Ann

Brings world class artists here to join our own!!!

Unique to Boston’s north shore – links us to the “Fashion Arts” in Boston

Major media partners– Art New England Magazine, NECN, Magazine, plus coverage from many others.

Event has major growth potential Popular program: wearable art festivals have attracted international

audiences as demonstrated by the WOW event in New Zealand now attracts 50K visitors over 12 days.

SEARTS: WHY CELEBRATE WEARABLE ART?S

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SEARTS: COMMUNITY INVOLVEMENT

50 Volunteers make this event a reality

3000+ Volunteer hours committed over 18 mos of planning & a day of execution.

40-60 Designer/Artists Participate in Runway Show

18-20 Designer/Artists sell their original work at show

Partners include a dozen local Beauty and Fashion businesses, photography, video, lighting & sound, floral design + other creatives

2013 Judges from Peabody Essex Museum, Rocky Neck Cultural District, Montserrat College of Art

2013 Students from Mass Art, Endicott College, Montserrat College of Art, Framingham State, RISD, & local high schools show their designs. More in 2015!

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SEARTS: WEARABLE ART IMPACT 2011 & 2013

Connected to Boston Fashion Trail for fashion week

Sellout crowd, 240 attendees, 50% increase from 2011 to 2013.

$18.5 K worth of sales to 18 local & regional artists; 85% from 2011 to 2013.

2013 Runway show of 80 original designs created by 45 designers/artists; larger % local artists compared to first year.

2013 Models – 80% were local artists, students, celebrities & friends & family of artists. All were volunteer.

Coverage on Art New England, North Shore Magazine, NECN, Cape Ann Magazine, etc.

2013 Wearable Arts Awards presented to three designers/artists to recognize their talent

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……all best

in class

contributors!

SEARTS: CELEBRATE WEARABLE

ART 2015 – WHAT’S NEW? In kind supporters: Best in class talent in all categories.

Christina K. Pierce – Boston – premier, boutique fashion agency

WSM Talent for professional models

Deborah Coull Salon

Cape Ann Savings Bank

Art New England

Martha Sutyak – Chief Stylist

Steve Aveson – NECN

Increased seating capacity

Best Vest Contest, designed by local artists (Sinikka!)

Invited guest artist vendors from out of area

Follow on event at Cape Ann Museum October 1!

Runway judges TBA – VIP’s of Fashion & Wearable Art

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SEARTS: WEARABLE ART IMPACT 2015

Links to Boston Fashion Trail for fashion week

Sellout crowd, 300 + attendees

$25K worth of sales to 18 local artists

$50K New funds to seARTS from all sources combined

Runway show of 80 high-quality original designs created by 35-40 designers/artists including up & coming designers launching their careers

Increased local “creative” business participation.

20-25 local & professional models. Local models from the community including students.

Coverage on NECN, Art New England, North Shore Magazine, Boston Globe, Cape Ann Magazine, etc.

Wearable Arts Awards, with increased $$$ presented to 3-5 designers/artists to recognize their talent.

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SEARTS: 2013 CWA II: FEEDBACK

There is no doubt that the ‘Wearable Arts’ Show is an exciting event in which to participate. For stylists and those in makeup artistry, we have witnessed in history a succession of ‘Wearable Art’ through centuries of hair and makeup.

Experiencing the creativity and expression of these modern artists through textile, floral design and reclaimed materials is exciting. Our place in history is woven into this rich and storytelling legacy.

‘Wearable Art’ is a foreign affair using a language all its own with dialects of fabric, flowers, and everyday items that translates to an experience which speaks to our esthetic and, hopefully, puts a smile on our face.

Deborah Coull, Salon owner

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SEARTS: CELEBRATE WEARABLE ART

FAQ’S

How do I get a ticket? Can I

get a table?

Can I place an ad in the

program?

Can I be a sponsor?

How do I get involved

going forward?

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BREAKING NEWS!

MCC Grant Award to Support the Advancement

of Gloucester’s Arts & Cultural Sector

$45,500 to establish City Arts & Cultural Office

Partners = Rocky Neck Art Colony, seARTS, and

ArtsGloucester + City of Gloucester CFTA

City of Gloucester Public Art Policy Forum:

Public Meeting to be held September 30th 7PM at

City Hall with Elizabeth Keithline of Wheel Arts

Administration who will chair the meeting.

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SEARTS IS CREATIVE ENERGY

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THANK YOU FOR YOUR TIME! PLEASE JOIN US ON

SEPTEMBER 27TH RIGHT HERE AT CRUISEPORT

Jacqueline Ganim-DeFalco jgdefalco@Verizon.net 978-283-

8333

Carolyn Fuchs: 978-559-7025 carolyn-j-f@comcast.net

Jo-Anne Crawford, seARTS Executive Admin: 978-281-1222

jo@searts.org

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@jmganim

@CapeAnnArt

Representative Sample of Business Sponsors

Acme Merchandising & Apparel

Axis Promotions

Bass Rocks Golf Club

Cape Ann Savings Bank

Carolle Steele Insurance

Gloucester Engineering

Island Art & Hobby

Montserrat College of Art

Ocean Crest Seafoods

InterShell Seafoods

Rockport National Bank

Community Sponsors

Bill & Mahri Bode

M. Kristine Fisher

Kathy Hamilos

Tom & Maryann Kiely

Mark Steele

Seyrel & Chris Williams

Media Sponsors:

Art New England

North Shore Magazine

Gloucester Daily Times

On-Site Sponsors-In Kind:

Steve Aveson, Emcee,

New England Cable News

Deborah Coull Salon

Clark Linehan, Photographer

Stockman (graphic) Design

2013 Presenting Sponsor:

Linzee & Beth Coolidge Fund, Boston Foundation

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Thank

you!

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