searchingp proposal 20191012 smaller · 2020-05-28 · 2 problems 2012-2016 hiking trapped, missing...

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Problems 2012-2016 Hiking Trapped, Missing & Lost of Direction

1200rescues

70% lost of direction

= 840 people

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Problems

Civil Aid Service

Hong Kong Fire Services Department

Mountain Search

and Rescue Team

Rescue Team

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ProblemsIncreasing Number of Rescue

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Problem – Calling for Help

• Cannot tell the accurate location

• No cellular network for rescue call

• Ran out of battery

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Existing Products

• Require cellular network to share GPS location • Short battery life • Easy to break (phone)

• Out of GSM coverage

• Not able to share GPS location to rescuer

Existing Products – Pain Point

• Rely on cellular signal

• Search area is large

• Location information is not easy to be accessed by rescue team

• Location information need expertise to interpret

• Radio device is not used

Existing Case - Paragliding PatrickPain Point

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Our SolutionsTrackPack

GPS Tracking

Motion Tracking

Solar Charging

Cellular Network

Long Range & Off Grid Data Broadcast

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Our SolutionsTrackPack - Mobile App & LoRa receiver

Solutions

Search & Rescue Team

Missing Person

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Our Solutions – Sample Case - Within NB-IoT Coverage

Last known location

NB-IoTLoRa

Current Location

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Our Solutions – Sample Case: Out of NB-IoT Coverage

Last known location

NB-IoTLoRa

Current Location

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Solutions

1 Cellular Network

High Density

Parts < HKD$50

Reliable, Stable

Low Cost

100 times coverage

of GPRS

Extreme Coverage

Up to days

Long Battery Life

Global Technology

standard (3GPP)

Upgrade

Support many

devices

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Solutions

2 Long Range & Off Grid

License-free band

No Data Cost

7 km in open area

Long Rang

Peer-Peer

Off Grid

Last up to days

Low Power Consumption

Low Cost Parts

Low Cost Low Hardware Cost

Solutions - Trial RunsTrial Run 1

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Solutions - Trial Runs

Mountaineering Council (HK) members

Trial Run 3Trial Run 2 Drive around with car

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Pricing

• HKD 700 Backpack with 2 year data subscription

• HKD 20/month

Data subscription after 2nd year

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Marketing

KOL

Forum Social media

Competition event

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Sales & MarketingTarget customers Outdoor sport Sales Channels Outdoor activities shop Online shop

Hiking Mountain Boarding Abseiling Hang Gliding Paragliding

Open Water Swimming Sailing

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Positioning

Short Battery Life

Long Battery Life

Less Connectivity Options

More Connectivity Options

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Milestone

MARKETINGPLAN

PRODUCT DESIGNING & PROTOTYPE

FEEDBACK

PRODUCTIMPROVEMENT

2020.09.192020.02.19

ANGELINVESTMENT

2019.08.19

PRODUCT IDEA

2019.07.03

MASS PRODUCTION

2020.12.19

2019.11.19

PRODUCT TRIAL

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Product Roadmap - All with NB-IoT and LoRa

TrackPack TrackWatch TrackPowerBank

ManufacturingGame & Mobile App

Developer

Electronic EngineerApp Developer

Kitty Tang Thomas Chan

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Experienced Technical

BackgroundHands-on Experienced

JOSpecial Advisor

-Specially Dedicated this project to Patrick and his family -

Specially thanks to:

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Thank you!