search london panda, penguin and google authorship

#Search London

Panda 4.1, Penguin 3.0 and Authorship

Search London

November 2014

@SEOJoBlogs

#Search London @SEOJoBlogs

Who is SEO Jo Blogs?

• Jo Turnbull started in SEO while working for a mobile tech company

• Moved agency side 2009

• Organiser of Search London since October 2010

• Editor and Events Organiser for State of Digital since June 2012

• Freelance online marketing consultant, helping small and medium sized businesses with their marketing since 2010

#Search London @SEOJoBlogs

#Search London @SEOJoBlogs

What is Panda?

• First Panda February 24, 2011

• September 25, 2014 – Panda 4.1

• Originally aimed at content farms and sites scraping content

• Sites affected: duplicate content and thin content

• Whole site demoted due to Panda if small parts of site thin or duplicated content

#Search London @SEOJoBlogs

What is Penguin?• First Penguin April 24, 2012

• October 17, 2014 Penguin 3.0

• Sites that had widespread keyword stuffing

• Link schemes

• Easily made links containing keywords as anchor text

• Low quality sites like article marketing sites, bookmarks and do-follow comments.

#Search London @SEOJoBlogs

Panda Can Affect:

• An entire site

• One section such as a news blog on the site

• Panda does not tend to affect just single pages of a website

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Penguin Can Affect:

• A site on a page and keyword level

• Penguin generally does not affect an entire site

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Manual Unnatural Links Penalty

Can affect:

• - Entire site

• - Just a page

• - Even just one keyword

• Sometimes a site can be penalized and be totally removed from the Google index.

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Reconsideration Request

• Only if had manual warning

• Penguin and Panda are algorithmic updates

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Buying Links Always Ends in Tears

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Temporary

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Cleaning up Links is a Mess

Photo from https://www.flickr.com/photos/alisdair/809161517

#Search London @SEOJoBlogs

#Search London @SEOJoBlogs

New Client

• Analyse the Links

• GWMT

• On Page

• Relevant?

• Natural?

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Look at Your Links Through Tools

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Get Help with Link Removal

• Look at your tools

• Your agency

• Virante

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Get Help with Link Removal

• Link Risk - Best SEO Software UK Search Awards

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Get Help with Link Removal

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#Search London @SEOJoBlogs

#Search London @SEOJoBlogs

#Search London @SEOJoBlogs

So How Can You Build Links?

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Natural Links

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Write Great Content

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So how can you build links?

• Give examples

Work With Your Team

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Don’t Be Afraid of Google

Matt Cutts

Photo from being30.com

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Summary

• Building spammy links gave short term boost

• Important to clean up any links

• Then build quality links

• Work with team

#Search London @SEOJoBlogs

Who is Ehsan?

• Social Business Consultant

• Founder of @SMXChat & @SMXShow

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What about Authorship?

Authorship was about recognising good

content created by real people.

Obviously people like good content and trust

good content producers; aka authors.

The idea was to influence page rankings based

on quality content and reputation of authors.

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Isn’t Authorship Dead?

Authorship was based on:

- Trust

- Authority

Trust and authority are still important to people, if youdon’t believe me, Google it!

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Go Beyond Google

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World Population

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Number of Social Media Users

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Worldwide Social Media Users

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Current State of Social Media

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Rules Don’t Influence Concepts

Certain Google rules might have changed but the concept

remains the same; earn reputation and trust by continuously

producing high quality content.

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What Should be Done

Be where your audience are, not where convenient is for you.

Build relationship with your community to earn trust and establish authority.

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You Can’t Bid For Trust & Authority

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How to Build Social Authorship

• Set up a well-optimised G+ profile

• Become a valuable contributor to your network

• Tweet proper stuff

•Be active on LinkedIn and engage in group conversations

• Blog to add value to existing knowledge

• Give credit to others

• And take the damn “me” out of the equation; because it is not just about you but about me too – it is about us!

#Search London @SEOJoBlogs

Authorship Culture

a) There’s no shortcut

b) Sporadic efforts is more harmful than doing no effort

c) Build relationship with people and to do so you need to be:

- Friendly- Creative- Engaging- Funny- Collaborative

Always be curious; and mean it!

#Search London @SEOJoBlogs

And Finally…

Social media is not just Facebook, it is the biggest mistake to

assume Facebook is the first place where you need to start.

Stop looking for examples of social media best practice; there

aren’t many out there. Start creating best social media

experience.

Don’t worry about ROI, create experience and deliver your

promises; people then do business with you.

Stop thinking about the best time to share content on social

media; every business and industry is different.

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Share Great

Get in Touch@SEOJoBlogs

@Eksays

Thank You

Photo from being30.com