search engine ranking factors revealed

® Searchmetrics GmbH 2012

Search Engine Ranking Factors reveleadMatthias BachorMarketing Director Searchmetrics

Diggit 2012

About meMatthias Bachor

• Marketing Director Searchmetrics• 14 Years of online experience• Focus on performance marketing

Follow me

• Mail: m.bachor@searchmetrics.com• Twitter: twitter.com/mabadu• Facebook: http://www.facebook.com/matthias.bachor• LinkedIn: http://www.linkedin.com/in/matthiasbachor• Google+:https://plus.google.com/111526970413036813842

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Search Engine Ranking Factors Revealed

About SearchmetricsCompany

• Founded in 2007• Leading Search Analytics vendor with international

focus• ~100 full-time employees with locations in Germany, US, UK and France• Largest aggregated database for SEO, SEM and Social data (Searchmetrics

Suite and Searchmetrics Essentials)

Follow us and stay updated

• Twitter: twitter.com/searchmetrics• Facebook: www.facebook.com/Searchmetrics

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The New Periodic Table of SEO

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The New Periodic Table of SEO

Known through…

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Companies that use Searchmetrics:

References

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SEO

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Search Engine Ranking Factors Revealed

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SEO – Life was easy

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Search Engine Ranking Factors Revealed

Source: http://www.planet-wissen.de/sport_freizeit/reisen/traumstrassen/img/portraet_strassen_asphalt_g.jpg

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SEO – Things are getting more complex

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Search Engine Ranking Factors Revealed

Source: http://2.bp.blogspot.com/_CXd8fFX5_xc/TMH5ybCFZ9I/AAAAAAAAAdk/7-QQ6rUrUMQ/s1600/uniquelyfact.blogspot.com+%289%29.jpg

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SEO – Why bother?

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Search Engine Ranking Factors Revealed

Source: http://wallpaper-3d-hd.ru/img/big/2/3/6/2360.jpg

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The New Periodic Table of SEO

Take a look into the matrix

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What we have done

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Search Engine Ranking Factors Revealed

• 8.000.000.000 Facebook Likes

• 3.000.000.000 Facebook Shares

• 30.000 Result pages

• 10.000 hand picked keywords

Google Ranking Factors 2012 (US Index)http://blog.searchmetrics.com/us/2012/06/07/us-and-uk-seo-ranking-factors-2012/

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The New Periodic Table of SEO

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Correlation!

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Spearman's rank correlation coefficient

The larger the bar, the greater the correlation.

The correlation coefficient is displayed on the x-axis. Greater values along the x-axis (e.g. Facebook Shares) have a positive correlation (the more, the better) while lower values (Title Character Length) have a negative correlation.

Therefore, we can say that the largest correlation occurs between Facebook Shares and the lowest between the Position of Title Keywords. With negative values, the correlation between title character length can be seen: the shorter the title is, the better the ranking.

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Correlation Data (causation – correlation!)

The New Periodic Table of SEO

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What can we learn from this information?

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Most important findings:

Finding #1: Social has arrived in international markets

Social networking site activity correlates very well with good rankings, just as it has in the U.S. for the past year. That doesn’t mean Facebook Shares, Tweets, etc. are definitively ranking factors, but it looks like, as a kind of user feedback, they are very important and they should take part in SEO strategy.

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Ranking Factors – Links

Backlinks

% Backlinks with stopword

% Backlinks with keyword

% Backlinks rel=nofollow

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Number of links in connection with position of landing page:

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What can we learn from this information?

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Most important findings:

Finding #2: Backlinks are still SEO gold

Regardless of the rising power of social media, backlinks are and will continue to be one of the most critical factors in achieving good rankings.

The correlation data supports this – following Facebook metrics, the number of backlinks is the factor that most strongly correlates with good rankings.

The New Periodic Table of SEO

Ads can distract from content

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Key Finding #3 - Ads could be a handicap

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The New Periodic Table of SEO

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There is hope..

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Search Engine Ranking Factors Revealed

Sourcehttp://1.bp.blogspot.com/-2qeLJZg7Erg/TyFCe78yRXI/AAAAAAAAAZA/3YtAr_ct0HA/s1600/hope-1.jpg

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Search Engine Ranking Factors Revealed

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Recommendations for SEO in 2012

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1. Social factors are getting more and more important:Start measuring social media signals and motivating users to make your company become more famous

2. Backlinks are still a key factor for SEO

3. Become a brand is important

4. Ads could be a handicap, especially AdSense without content

5. Classic ranking factors like having keywords in the title and more keywords in the content are less important

6. Keywords in domains stay a huge factor

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The New Periodic Table of SEO

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