search engine optimization (seo) basics

SEO BASICSSTUART MACKEYMACKEY PRODUCTIONS, LLCMACKEYPRODUCTIONS.COM(813) 699-0843

WHO IS SEARCHING?

• 50% of Americans use search EVERYDAY

• 90% use search once a month

• There are 29 million searches a minute

• Online searches have replaced the Yellow Pages

WHAT TYPES OF SEARCHES?

• Information – news, how-to, opinions

• Product Reviews – pre-shopping

• Products/Services – ready to buy (online or off)

• Entertainment – games, music, video

HOW DO WE SEARCH?

• Keywords

• Real Estate in Apollo Beach

• Realtors Sun City Center

• Commercial Real Estate in Hillsborough County

• Houses for Sale 33511

• Good Real Estate Agents Riverview

SO WHAT?THE TOP THREE RESULTS RECEIVE 58% OF ALL CLICKS

SEO MEANSSEARCH ENGINE OPTIMIZATION

KEYWORDS RESEARCH

• “Homes”

• large search volume, but hard to rank

• “New apollo beach homes”

• Slightly smaller search volume, may be easier to rank

• “three bedroom apollo beach homes”

• Specific, thus less searches, but easier to rank

KEYWORD RESEARCH

• Brainstorm

• Ask

• Collect Search Volume

• Create keyword phrases

KEYWORD RESEARCH TOOLS

• Google Adwords Keyword Tool - adwords.google.com/keywordtool

• Google Trendsgoogle.com/trends

• SerpStatsg.serpstat.com

PAGE KEYWORDS

• Keyword-rich

• Different on EACH page

WHERE SHOULD KEYWORDS GO?

• Content

• Title tags

• Meta tags

• Anchor text

• URL Extensions

OFF SITE OPTIMIZATIONINBOUND LINKS

BLOGGING

• Easy to add new “pages” or posts

• Naturally search-friendly

• Establishes you or your company as a leader in your industry

• Written (300-500+ words)

PODCASTING

• Audio or video

• Spoken blog

• More intimate

• Time based (:15-:60)

VLOGGING (VIDEO BLOGGING)

• Build Know-Like-Trust factor

• Show off

• Time Based (:01-:05)

• YouTube

PODCASTING AND VLOGGING BONUSES

• Sharable

• Rank higher

• Backlinks

• Transcription/Subtitles

ANALYZE, RINSE, REPEAT

• Google Analytics

• Inbound links

• Phone leads

SEO BASICSSTUART MACKEYMACKEY PRODUCTIONS, LLCMACKEYPRODUCTIONS.COM(813) 699-0843