search engine market share: which search engine is really winning?

Who’s Really Winning the

Search Engine Domination

Battle? And, some other insights about

Internet usersEli SchwartzSurveyMonkey

Survey Background

Respondents

• Conducted via SurveyMonkey Audience

(https://www.surveymonkey.com/mp/audience/)

• 521 total respondents

• All respondents were chosen at random

• Respondents included smartphone owners and non-

smartphone owners, computer owners and non-

computer owners, males, females, various education,

locations, and income levels

Search Engine Awareness and Usage

Interesting Search Engine Insights

• Bing has 93% awareness, but only 76% of people

have ever used it

• 6% of people use Bing as their primary search engine

• 80% of respondents chose Google as their primary

search engine

• More people have used Ask (54%) than Aol (32%)

• 71% of Google users use the search engine daily

while only 8% use Bing daily

Privacy Concerns

Interesting Privacy Insights

• 88% of respondents said they have some level of

concern about a corporate entity have access to their

email; yet, 32% use Gmail

• 58% of users would not want retail stores tracking

their buying behaviors. 85% of people use a customer

loyalty card.

• Users are more concerned about the use of their

search engine history than they are are about the

NSA tracking their calls

Questions or interested in more data?Email: elis@surveymonkey.com