sdsu bookstore final ppt
Post on 17-Feb-2017
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SDSU Bookstore Leander Arellano // Arielle Fuller // Jessalyn Hines // Emilee Mason // Nai Saelee
Objective
Survey Data
Key Demographics
Key Demographics ...
Key Findings: Awareness
Key Findings: Products
Key Findings: Services
Key Findings: Brands
Focus Group
Recommendations Implement a Loyalty Program
Recommendations Make Some Shelf Space
1. Travel Chargers 2. Shoes 3. PINK Branded State Gear
Recommendations Targeted Campaigns Against “Expensive” Image
SDSU Bookstore
QUESTIONS?
Awareness
PESTLE Analysis
SWOT Analysis
Personas
Porters 5 Forces
Competitor Map
Performance Measures
Relative Cost vs Relative Performance
Application of Methods: Contacting Professors
Application of Methods: Facebook
Application of Methods: Bookstore List
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