scott lewallen - designing engagement in dating: the grindr story
Post on 03-Jul-2015
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Grindr is the world's largest mobile social network, connecting gay men across every continent and in every country. Despite the high intrinsic motivation of its audience, the app nonetheless is fine tuned to manage the level of feedback, friends and fun to maximize engagement -- a hard-fought lesson that has brought myriad innovations to the mobile app world in general. Join Grindr co-founder and lead designer, Scott Lewallen as he talks about some of the major design challenges and lessons they've learned, and how you can apply those to your apps and experiences.
TRANSCRIPT
For Dating
DesigningEngagement
Scott LewallenCo-Founder, Grindr
Create
Make the user miss you.
Addiction
Block Him!Put the user in control of his experience.
FavoritesGive them something to collect.
Plant SeedsMake your users invest in something to harvest later.
Photo credit: dickstarr.deviantart.com
Remind them of what they’re missing.
Re-Engage
Kill WordsLess is more.
Find
Speak to your audience.They’re listening.
Your Voice
Show It(Don’t Say It)
A picture paints a thousand words.
Create AVisual
Language
Happy
Happy users are loyal,and loyalty is priceless.
Make Your Users
Thx!
@ScottLewallen@MezicMedia
/MezicMedia
Mezic.com
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